Despite a year of limited social interaction, it seems award shows are back with a vengeance given that The Drum Awards for Marketing has exceeded expectations and been inundated with record entry numbers.
Some 1,000 submissions have been entered across 11 regions, including Europe, the UK, the US, Brazil, Australia, India, Pakistan and beyond.
Taking place on Thursday 8 July, The Drum Awards for Marketing will reward brands and marketing teams that really know their consumers, focusing on outcomes instead of outputs.
This year, the award show is being held in partnership with The Financial Times.
The Drum will host a hybrid event, inviting guests to attend in-person or enjoy a new format inspired by a live TV show online. Together with The Chip Shop Awards, which will take place the day before, The Drum Awards for Marketing will mark our first time holding in-person events in over a year.
At The Drum Awards for Marketing, there are 41 categories spanning various sectors within the advertising industry. From Social Purpose to B2B Integrated, FMCG and Re-brand or Re-launch Strategy of the Year, the awards will assess a vast range of approaches taken by agencies and brands, while also looking at measurable results as a way of considering the strength of a campaign.
Nishma Robb, director of brand and reputation marketing at Google UK, sat as the chair of this year’s judging panel, leading a jury made up of senior marketers hailing from companies including Peloton, Made.com, Duolingo, Unicef USA, General Mills, TikTok and more.
Of the sort of work that the jury were looking for, Robb said: “I want no bullshit. We marketers can be so verbose. Get to the heart of what you’re trying to achieve. Metrics are important, but I want to understand the real creative impact of what you did. I want to see what you’re committed to carrying on.”
As well as awarding established brands and agencies for their efforts in the last year, The Drum Awards for Marketing is also looking to spotlight new talent with the continuation of categories such as New Product or Service Launch Strategy of the Year; Rising Star of the Year; and Emerging Brand of the Year – which includes popular social media app, TikTok on the shortlist. You can view a full list of shortlisted nominees here.
In another first for 2021, all the award-winning case studies from this year's ceremony will be available to view on thedrum.com the day after the show.