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Marketing Brand Strategy TikTok

TikTok sponsors Rob McElhenney and Ryan Reynolds’ Wrexham AFC with uplift from TV show


By John McCarthy | Opinion editor

June 30, 2021 | 3 min read

TikTok has furthered its involvement in football by signing a sponsorship with Wrexham AFC, the club gaining media waves from its joint owners Ryan Reynolds and Rob McElhenney.


The TikTok name and logo will be appearing across Wrexham AFC’s new shirts

Their ownership, part of a media journey resulting in a Netflix series, will also be pushed on TikTok for the next two seasons via the club account.

Furthermore, the TikTok name and logo will be appearing across the new shirts. In particular, the deal promises to ‘break new ground’ via additional reach in the TV show Welcome to Wrexham.

Humphrey Ker, executive director at Wrexham AFC, said: “We were blown away by the ideas that TikTok had for their partnership with the club. The opportunity to access the full breadth of their platform creates a community-building opportunity many will envy.”

Reynolds and McElhenney will make appearances on the TikTok account, baiting fans on to the platform.


Wrexham is the Name, @tiktok is too [:eyes:] [:red_circle:] [:white_circle:] ️ #WxmAFC #foryoupage

♬ original sound - Wrexham AFC

Ker added: “To have TikTok on the front of our shirts is a great coup and we are sure it will be popular among our fanbase, as well as with those who are active on TikTok.”

TikTok has made a sincere push into football after securing sponsorship of Euro 2020 in record time earlier this year.

“TikTok is uniquely positioned at the center of entertainment, technology and the creator community to help bring Wrexham AFC’s story to life to global audiences,” said Nick Tran, global head of marketing, TikTok.

Last week The Drum ranked our favorite Ryan Reynolds ads, which you can watch here.

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