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Google poses pressing summer questions in billboard campaign

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By John McCarthy | Media editor

June 30, 2021 | 3 min read

Google is looking to highlight its importance to everyday life by showcasing how it can help get our summers back on track after more than a year of lockdowns.

Google

Google poses pressing summer questions in billboards campaign

Working with creative studio Uncommon, it has put out a campaign featuring some of the many questions the public has, ranging from ’best biscuits to buy’ to ’where to go on a first date’ and, of course, ’hotel near me’.

With the out-of-home and digital campaign, it looks to remind the masses of the role it plays in our lives, answering our many questions and catalyzing our adventures – a handy strategy while it faces numerous anti-trust cases and needs public opinion on its side.

The creative taps into our post-lockdown anxiety and wanderlust, positioning the business at the center of our search for normality in a charming manner.

The campaign also includes an emotive film, which launched earlier this month.

The media for ’What are you searching for this Summer?’ was bought by OMD, OMG & Talon Outdoor.

You can vote for it below in The Drum’s Creative Works.

Google: What are you Searching for this Summer? by Uncommon

By Google

Overall Rating 4/5

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Modern Marketing Creative Works Google

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