Google poses pressing summer questions in billboard campaign

Google is looking to highlight its importance to everyday life by showcasing how it can help get our summers back on track after more than a year of lockdowns.

Working with creative studio Uncommon, it has put out a campaign featuring some of the many questions the public has, ranging from ’best biscuits to buy’ to ’where to go on a first date’ and, of course, ’hotel near me’.

With the out-of-home and digital campaign, it looks to remind the masses of the role it plays in our lives, answering our many questions and catalyzing our adventures – a handy strategy while it faces numerous anti-trust cases and needs public opinion on its side.

The creative taps into our post-lockdown anxiety and wanderlust, positioning the business at the center of our search for normality in a charming manner.

The campaign also includes an emotive film, which launched earlier this month.

The media for ’What are you searching for this Summer?’ was bought by OMD, OMG & Talon Outdoor.

You can vote for it below in The Drum’s Creative Works.

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