Google is looking to highlight its importance to everyday life by showcasing how it can help get our summers back on track after more than a year of lockdowns.
Working with creative studio Uncommon, it has put out a campaign featuring some of the many questions the public has, ranging from ’best biscuits to buy’ to ’where to go on a first date’ and, of course, ’hotel near me’.
With the out-of-home and digital campaign, it looks to remind the masses of the role it plays in our lives, answering our many questions and catalyzing our adventures – a handy strategy while it faces numerous anti-trust cases and needs public opinion on its side.
The creative taps into our post-lockdown anxiety and wanderlust, positioning the business at the center of our search for normality in a charming manner.
The campaign also includes an emotive film, which launched earlier this month.
The media for ’What are you searching for this Summer?’ was bought by OMD, OMG & Talon Outdoor.
You can vote for it below in The Drum’s Creative Works.