WACL releases toolkit to help marketers tackle the gender pay gap
Gender pay gap reporting has helped shine a spotlight on British companies that fail to remunerate female staff as well as male workers.
WACL has released a toolkit for interpreting pay gap data
To help marketers at UK companies take action – and not just take stock – about the situation, Women in Advertising and Communication Leadership (WACL) has released a gender pay gap toolkit to help analyze gender pay gap data.
What has WACL released?
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In partnership with the Chartered Management Institute (CMI) and the Fawcett Society, WACL has released a practical guide for closing the gender pay gap at individual companies.
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Jackie Stevenson, current WACL president and founding partner and chief executive office of The Brooklyn Brothers, said: “If you report, you’re only at the start of a critical journey. The subsequent action plan will result in a more diverse business, one which is happier and, ultimately, more profitable. Making changes can be challenging. We need a constant drumbeat of activity to keep this important issue front-of-mind. This toolkit outlines steps we can all take.”
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Ann Francke OBE, chief executive at the Chartered Management Institute, said: “We are delighted to celebrate the WACL GPG Toolkit launch. It is absolutely full of practical tips on how to close your gender pay gap. I urge any business that is serious about equality, diversity and inclusion to read it as a matter of urgency. My sincere thanks to everyone who helped to make this happen.”
Why now?
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The UK’s gender pay gap widened in 2020-21, reaching 11.1% (up from 10.6% last year).
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Ad agencies recorded a higher-than-average gender pay gap compared to the rest of the economy, at 17.8%, and across the industry progress on closing the gap has stalled.
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A recent CMI study found 85% of its respondents supported gender pay gap reporting, and 80% supported ethnicity pay gap reporting; only the former is currently required under UK law.
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Two thirds of the CMI’s sample supported mandatory gender pay gap reporting, and the same supported extending mandatory reporting to businesses with fewer than 250 employees (SMEs are currently exempt).