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Creative Works: 10 of the best ads of the week, from Nike to The British Heart Foundation

France TV's 'Few Seconds Before' campaign by MullenLowe

At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite!

In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week, The Drum selects the 10 best ads from the section. To submit work, please fill out this online form.

Unsurprisingly, with the Euros in full swing, football-mania has dominated this week and Nike’s latest film imagines a new kind of global football.’The Land of New Football’ is inclusive, open to all backgrounds and is in of support of young players finding joy in the sport. It’s also aware of the power of collective work against systemic obstacles.

Taking on issues within football here and now, The British Heart Foundation’s ’Ad We Never Expected To Make’ sees the return of Vinnie Jones to educate on the value of learning CPR following Danish player Christian Eriksen’s collapse on the pitch during his country’s game against Finland.

Finally, Ikea has reinforced its reputation for being on the ball when it comes to reactive marketing by promoting a line of reusable water bottles christened ‘Cristiano’.

And that’s just for starters. Scroll down to see the best work from our Creative Works section. And don’t forget to vote!

Gillette Venus: Floral Vaginas

Gillette Venus has erected lady gardens in London to encourage healthy discussion around pubic hair as part of its ’#FreeTheVulva’ campaign.

The stunt has been devised to highlight the fact that almost half of UK women (47%) say they’ve been made to feel the words ’vagina’ and ’pubic’ aren’t appropriate terms to use in public.

Placed in Shoreditch High Street and Mare Street, two bustling spots in London, the billboards are created from an array of colorful, real flowers installed by local florists. Each display shows different grooming styles to help break taboos so that women feel more confident talking about their pubic hair and skin.

Vote for the work here.

Sipsmith Gin: The Official Tennis of Sipsmith Gin by Ogilvy

Sipsmith Gin has marked being the official drink of Wimbledon with a back-to-front delivery from its anthropomorphic swan mascot.

‘Official Tennis of Sipsmith Gin’ uses all the right words in the wrong order to mark a sporting partnership on and off the iconic tennis courts, with the feathered host getting into a flap when placed on presenting duty.

Vote for the work here.

Škoda: Purrs Electric, Grrrs Attitude by Fallon

Škoda has launched a new TV ad in the UK for its highly-anticipated all-electric Enyaq iV SUV; a car that’s described as a bold new era for the Czech car company.

Billed as the most important model ever introduced in the brand’s 126-year history, Škoda has partnered with Fallon London – a creative agency that sits within Leo Burnett – to produce a skilfully crafted 60 second animated TV ad that tells the story of how the Enyaq iV was ‘created’.

Vote for the work here.

France.TV: Few Seconds Before... by MullenLowe Group

In the lead-up to the Summer Paralympic Games, France.TV has launched a campaign titled ‘Few Seconds Before’ that aims to promote the games and celebrate the athletes taking part.

Created by MullenLowe France, the film shows previous medal-winning athletes getting ready to return to their field of play – from fencing, triathlon and shot put to the long jump and football. The tension is palpable, concentration is high and the viewer’s heart beats in time with the athletes’ to the rhythm of the musical introduction of Queen’s We Will Rock You.

The film will be broadcast across France.TV channels until September 5. It follows the launch of the animated film ‘Le Sumo’ to promote the Olympic Games, created by MullenLowe France in partnership with illustrator Stéphane Levallois, who was inspired by the masters of Japanese art to pay tribute to the country of the rising sun.

Vote for the work here.

British Heart Foundation: The Ad We Never Expected To Make by Saatchi & Saatchi

Vinnie Jones reunited with the British Heart Foundation to call on the UK to “help save lives by learning CPR” following an event that shook the footballing world.

The footballing legend and actor reunited with the British Heart Foundation (BHF) to record a 40 second message for the nation’s heart charity that will air during Thursday’s pre-match coverage of the Denmark vs Belgium game on ITV.

Created by Saatchi & Saatchi, British Heart Foundation’s newly appointed advertising partner, the film delivers a simple and hard-hitting message – learning CPR helps saves lives.

Vote for the work here.

Nike: The Land of New Football by Wieden+Kennedy

Nike’s latest film, ’The Land of New Football’, articulates a new vision for global football. And that future can’t be pinned down to just one thing.

The sport’s future is full of talent, stacked with players who bring incredible skills to the game. It’s inclusive, open to all backgrounds in support of young players finding joy in the sport. It’s aware of the power of collective work against systemic obstacles. That mix of qualities is well-represented in Nike’s roster of players, including English forward Marcus Rashford, who recently re-signed to a multiyear partnership.

Vote for the work here.

Ikea Canada: Ronaldo

Ikea has reinforced its reputation for being on the ball when it comes to reactive marketing by promoting a new line of reusable water bottles christened ‘Cristiano’.

Clearly labeled as being ‘for water only’, the unassuming product line is a clear reference to the Portuguese footballer’s famed aversion to Coca-Cola.

Vote for the work here.

Boots: Feel Good As New

Boots UK has launched a major marketing campaign to help the nation to ‘feel as good as new’ as they ease out of lockdown and into the summer months.

As an essential retailer, Boots has kept its doors open throughout the pandemic to provide every community with access to pharmacy, essential health services and medicines. The retailer has also supported the NHS by playing a part in the delivery of the largest mass vaccination in the country’s history, as well as administering over 2.6m Covid-19 tests.

Now ready to reveal a new Boots to customers, the through-the-line campaign is voiced by Bafta-nominated actor Billie Piper and spans PR, TVC, DOOH, radio, digital display, paid and owned social, email and instore marketing.

Vote for the work here.

The Body Shop: Reverse Roast

As the nation geared up to celebrate Pride, The Body Shop launched a film starring two of UK’s most sensational queens in a previously unseen light – ‘The Reverse Roast‘.

The hilarious, yet deeply heartwarming feature sees Lawrence Chaney and Tia Kofi flip the time-honored roast tradition on its head. Rather than savage takedowns, the queens are tasked to build each other up with affirmations of self-love and compliments of the highest order as a reminder of just how fabulous we all are – no matter what society may say.

Vote for the work here.

Domino's: Domin-Oh-Hoo-Hoo by VCCP

As consumers‘ appetite for takeaways remains strong, UK pizza company Domino’s has launched a bold and attention-grabbing campaign that welcomes the nation back to enjoy the group get-togethers they’ve been missing through lockdown.

Introducing a group ordering app feature, the integrated multi-million pound campaign aims to re-engage customers, encouraging the nation to connect with friends, family and colleagues through a shared love of pizza.

Vote for the work here.

That’s it for this week’s round-up of the 10 best ads from The Drum’s Creative Works. Remember to email nominations to imogen.watson@thedrum.com and to vote for your favorite ad.

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