People on the Move, including new hires at PublicisPoke, Quiet Storm and Ocean Spray

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Brands

Alpha Foods has snagged its first chief marketing officer – former Lululemon vice-president of global brand management Kierstin De West. De West comes to the role armed with expansive CPG experience. Prior to her leadership at Lululemon, De West founded her own marketing agency in 2003. During her fifteen years as a chief exec, she helped guide iconic clients such as Hershey, The North Face, MillerCoors and the Rainforest Alliance through the continued cultural shift toward sustainability, purpose and impact.

Ocean Spray has announced it has added Celina Li to its senior leadership team as chief commercial officer and general manager, international and ingredients. Li comes to Ocean Spray from The Coca-Cola Company, where she previously served as vice-president and general manager of water.

Agencies

John Hadfield has been named chief executive officer of PublicisPoke as Nick Farnhill leaves the agency he founded after 20 years to start a new venture. Hadfield is joining from BBH Singapore where he has been chief executive officer for the past 11 years, helping transform it into a world-renowned office in its own right. It was also a recent top five finalist in Campaign’s 2020 Global Creative Agency of the Year, and winner of Ad Age’s International Agency of the Year in 2018. Hadfield was made chief exec of BBH Singapore in 2010 after joining from BBH London as managing director in 2005.

Quiet Storm has hired Emmanuel Areoye, 18, who participated last year in Create Not Hate – the ground-breaking initiative launched by the agency’s founder and executive creative director Trevor Robinson OBE. CNH aims to help young people underrepresented in the creative industry unlock their potential – in turn increasing diversity in advertising – and addressing social issues they live with every day. Working across all Quiet Storm clients, he will jump straight in on briefs for Yakult UK, Haribo and ICEE. He will also be participating as a mentor in Create Not Hate workshops for their new program in collaboration with mental health text line Shout 85258.

Grey London has announced the appointment of Celeste Dalairac as executive creative director, effective immediately. Dalairac joined Grey back in February as creative director, and her promotion to executive creative director is a testament to the impact she has made in a short space of time at the agency.

TBWA\Chiat\Day Los Angeles has announced the elevation of Erin Riley to chief executive officer and Jen Costello to chief strategy officer. The promotions follow a year of reckoning and transformation for the creative industry, during which TBWA\Chiat\Day LA met the challenges and saw exceptional growth in new business, with recent wins including Discover, Moderna, Behr Paint, AT&T TV and Schwan’s Company, including its Red Baron and Freschetta pizza brands.

Havas UK has appointed Sharon Annafi as its new diversity, equity and inclusion lead. She will be responsible for shaping the group’s overall DE&I approach, initiatives and policies, including Havas’s ongoing DE&I program All In, and driving its ambitious 10-point DE&I charter, first unveiled in 2016 and refreshed in 2020.