The Drum Awards Festival - Official Deadline

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By Imogen Watson, Senior reporter

June 22, 2021 | 2 min read

Working alongside Island Records and Epic Games, O2 has built its iconic arena in a new location – inside the popular video game Fortnite.

Positioned within Fornite Creative, for one week players can explore the O2 arena virtually as a way for the telecom brand to connect with the game’s global audience.

Once inside the virtual venue, players can engage with a number of gameplay experiences and explore the space, which is packed with hidden rooms, backstage areas and The O2 Blueroom where they can complete challenges to unlock exclusive in-game rewards.

Marking the first time The O2 has ever appeared in a video game, the week-long activation includes an interactive musical experience by UK act Easy Life. The band will virtually perform tracks from their debut album, Life’s a Beach. They are the first UK act to play within Fortnite Creative.

“We couldn’t be prouder to work alongside both Island Records and Epic Games to bring such an incredible experience to O2 customers and music fans all over the world via Fortnite Creative,” says Simon Valcarcel, head of brand and consumer marcomms.

“O2 has a rich heritage in music and we’re committed to providing music fans with unique experiences, so it’s only fitting that we’re bringing the world’s most popular entertainment venue into the world’s biggest game. We know how much everyone – us included – has missed going to gigs, so we’re excited to bring the UK’s hottest up-and-coming act to music fans globally through Fortnite Creative.”

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O2: The O2 in Fortnite Creative by VCCP

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