By John Glenday | Reporter

Snapchat

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Samsung Galaxy article

June 21, 2021 | 2 min read

Snapchat has partnered with Samsung to allow users to try on the new Galaxy Watch 3 in augmented reality (AR) off the back of the app developing wrist-tracking tech.

Snapchatters will be able to try on the gadget from the comfort of their own home thanks to some innovative wrist-tracking technology that materializes the timepiece in augmented reality.

Giving new meaning to the term snapped wrist, the hi-tech pairing can be activated by simply by opening the camera and scanning a proprietary QR code or manually selecting Samsung.

From there would-be purchasers of a Galaxy Watch 3 can try on a mix of faceplates and straps from the range to find the best fit – plus, of course, this being Snapchat, full Bitmoji support will be offered to fully customize the experience.

If you like what you see, a handy ‘shop’ button will whisk customers directly to the Samsung store to obtain the real deal.

In a statement, Snapchat wrote: “Snapchat has teamed up with Samsung Electronics UK to launch a wrist-tracking campaign for the Samsung Galaxy Watch 3, allowing Snapchatters to try on and experience the watch features. This is the first time Samsung has used wrist-tracking technology and it is one of the first brands globally to embrace this feature, which was launched during the Snap Partner Summit in May this year.”

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Snapchat has been investing heavily in augmented reality, harnessing the creative potential of the medium for a range of commercial opportunities and social causes, notably by honoring forgotten Black footballers with virtual statues.

Samsung is itself no stranger to utilizing VR to promote its watch wares.

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Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc. 

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