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By John Glenday, Reporter

June 21, 2021 | 2 min read

Snapchat has partnered with Samsung to allow users to try on the new Galaxy Watch 3 in augmented reality (AR) off the back of the app developing wrist-tracking tech.

Snapchatters will be able to try on the gadget from the comfort of their own home thanks to some innovative wrist-tracking technology that materializes the timepiece in augmented reality.

Giving new meaning to the term snapped wrist, the hi-tech pairing can be activated by simply by opening the camera and scanning a proprietary QR code or manually selecting Samsung.

From there would-be purchasers of a Galaxy Watch 3 can try on a mix of faceplates and straps from the range to find the best fit – plus, of course, this being Snapchat, full Bitmoji support will be offered to fully customize the experience.

If you like what you see, a handy ‘shop’ button will whisk customers directly to the Samsung store to obtain the real deal.

In a statement, Snapchat wrote: “Snapchat has teamed up with Samsung Electronics UK to launch a wrist-tracking campaign for the Samsung Galaxy Watch 3, allowing Snapchatters to try on and experience the watch features. This is the first time Samsung has used wrist-tracking technology and it is one of the first brands globally to embrace this feature, which was launched during the Snap Partner Summit in May this year.”

Snapchat has been investing heavily in augmented reality, harnessing the creative potential of the medium for a range of commercial opportunities and social causes, notably by honoring forgotten Black footballers with virtual statues.

Samsung is itself no stranger to utilizing VR to promote its watch wares.

Creative Smartwatches Brand Strategy

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