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Start Ups Out Of Home Brand Strategy

Clear Channel turbocharges start-ups through OOH advertising

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By John Glenday, Reporter

June 17, 2021 | 3 min read

Clear Channel is leveraging its UK-wide network of assets to turbocharge growth at start-up businesses.

Clear Channel

The new arrangement sees Clear Channel secure new business and offers a springboard for relatively unknown brand pretenders

The Clear Start program sees the out-of-home (OOH) media and infrastructure provider match start-ups’ advertising budgets pound for pound in the first year, doubling their presence around the UK’s streets and transport hubs.

Working with start-ups such as sustainable energy drink brand Tenzing and the Weezy on-demand grocery delivery service, the initiative includes the offer of free creative support and access to audience insight and media planning tools.

The win-win arrangement sees Clear Channel secure new business and offers a springboard for relatively unknown brand pretenders to raise awareness, build trust and drive sales.

In this brands will be helped along by free creative and production services offered by Clear Channel, in addition to bespoke market research to maximize the three pillars of any advert worth its salt – reach, activation and fame.

Lee Mead, direct sales director at Clear Channel UK, said: “Many of the UK’s leading start-ups, from fintech companies to food brands, have already been leveraging OOH to successfully grow their businesses. OOH advertising enables start-ups to rub shoulders with big brands, join consumer conversations, to be seen and remembered by large audiences and, last but not least, to build the ever-important brand trust.

“With economic recovery underway and OOH now being more data-driven than ever before, there’s never been a better time for start-ups to include OOH in their media plans. We hope that Clear Start will make outdoor advertising accessible to even more fast-growing businesses.”

Ralph Strampfer, head of marketing at Tenzing, added: “We’ve been able to make our advertising budget go so much further with Clear Start and optimized our OOH campaign by using data to target shoppers in close proximity to our key retailers.”

Erinoula Kyrantonis, brand lead at Weezy, added: “While there’s been a strong consumer interest in our service before we even launched, we have seen first-hand the value of outdoor advertising to our growth plans. The campaign running via Clear Start is ticking a lot of boxes for us – helping us to create buzz around the arrival of our service into new areas, drive app downloads, and trial and raise brand awareness.”

The Clear Start program extends to both digital screens and low-fi paper formats across high streets, roadsides and shopping malls up and down the UK.

Clear Channel has invested heavily in measurement over the past year as it seeks to put its ‘darkest hour’ firmly in the rear-view mirror.

Start Ups Out Of Home Brand Strategy

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Clear Channel UK

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