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14 - 18 June

The future of the creative gig economy

Business on the Move, featuring Greenpeace, Click Frenzy and Chanel

Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at Greenpeace, Click Frenzy and Chanel

Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers.

Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at Greenpeace, Click Frenzy and Chanel.

Looking for a new agency partner of your own? Check out The Drum Recommends, where you can search for trusted partners and access expert industry knowledge that could help you make your selection.

If you’ve got a business on the move story for us, send it to businessonthemove@thedrum.com for consideration before next Thursday.

Account moves

Gusto Luxe, a luxury agency for the Asian market, has been appointed by Tata Harper, the luxury clean beauty brand, as its integrated agency partner in China. It has beentasked with supporting the clean beauty brand with its positioning, digital and marketing as it looks to strengthen its presence in China as restrictions ease for foreign beauty brands.

Following a five-way pitch, Climbing Trees is now working with global environmental protection charity Greenpeace. Its remit is to spearhead the charity’s Google Ads Grant Account to help raise engagement with its cause and increase support.

GroupM agency Mindshare has been awarded the media account for online shopping mega sale event Click Frenzy following a competitive pitch. Mindshare will be taking on the online and offline duties for the digital e-commerce business. Meanwhile, Wunderman Thompson has been awarded the creative duties after a competitive pitch including brand strategy and architecture, and ongoing communications work.

Quintessential Brands Group has appointed Splendid Communications as its lead integrated agency to create a new brand identity, and oversee brand activation through PR and social for its flagship brand Greenall’s, the Original London Dry Gin.

JetBlue has appointed Adam&EveNYC as its global strategic and creative brand partner, with the aim of evolving JetBlue’s approach to marketing as the travel sector opens up and travel rebounds. Adam&EveNYC will partner with JetBlue to reignite its brand and marketing strategy to position the airline as a preferred travel brand through recovery and for the long term.

Ongoing pitches

French fashion and beauty giant Chanel is set to conduct a review of its global media-buying arrangements. The account has been held by WPP since 2013, and was previously held by MEC. The news comes as many major luxury brands suffered losses in 2020 due to the pandemic.