A two-way street: what is the future of in-housing for agencies?
On this week's episode of The Drum Network podcast we hear about the challenges, opportunities and practicalities around in-housing. As clients look to agencies to be far more consultative and to develop a long-term understanding of their brands, what does that do to the relationship between agency and client?
Are discussions around remuneration more difficult, and what are the key benefits of a hybrid relationship?
We're joined by experts from Space & Time and Capgemini to discuss those trends, to determine the future of in-housing for agencies.
The Drum Network podcast is available on Spotify, iTunes, Google and your favourite podcast apps.
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Space & Time
Space & Time is a growth marketing agency, enabling clients to secure optimal value from every part of the customer experience and their marketing investment....
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frog
frog is a leading global creative consultancy, part of Capgemini Invent. Partnering with passionate leaders and visionary entrepreneurs, we apply creativity, strategy,...
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