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A two-way street: what is the future of in-housing for agencies?

What is the future of in-housing for agencies and clients?

On this week's episode of The Drum Network podcast we hear about the challenges, opportunities and practicalities around in-housing. As clients look to agencies to be far more consultative and to develop a long-term understanding of their brands, what does that do to the relationship between agency and client?
Are discussions around remuneration more difficult, and what are the key benefits of a hybrid relationship?
We're joined by experts from Space & Time and Capgemini to discuss those trends, to determine the future of in-housing for agencies.
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