Creativity Creative Works News

Creative Works: 10 of the best ads of the week from JustEat to John Lewis

By Imogen Watson and Ellen Ormesher | senior creative reporter & staff writer

May 26, 2021 | 9 min read

At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite!

Everyone is Awesome

Lego’s ‘Everyone Is Awesome’ campaign to celebrate Pride month

In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week, The Drum selects the 10 best ads from the section. To submit work, please fill out this online form.

This week Gillette got up close and personal with its spot ‘The Pube Song’, which aims to destigmatize women having pubic hair and empower them to do whatever they want with it.

Meanwhile, another close shave came from EE, which is demonstrating the power of its 4G and 5G network in a spot that sees Lucifer actor Tom Ellis receive a remote shave from a remote-controlled robot.

And that’s just for starters. Scroll down to see the best work from our Creative Works section. And don’t forget to vote!

Gillette: The Pube Song by Grey New York

Celebrating the stragglers as something to be proud of, the idiosyncratic messaging depicts a variety of brown, blonde and ginger short and curlies joining together in unison to sing the praises of body hair.

The attention-grabbing animation seeks to reclaim the word pube for polite society by banishing euphemisms, enabling people to overcome embarrassment around a taboo topic.

Vote for the work here.

Wrexham FC: Welcome to Wrexham by Maximum Effort Productions

Ryan Reynolds and Rob McElhenney’s efforts to reach out to their Welsh fanbase through a newly-recruited translator are derailed to comedic effect after the duo’s words to woo the town of Wrexham are undermined by some savage off-script observations.

Welcome to Wrexham is the latest wheeze by the unlikely football club owners following last year’s buyout of the Red Dragons, one of the oldest teams in the world, which is currently languishing somewhere in the depths of the fifth tier of English football.

Vote for the work here.

EE: Close Shave by Saatchi & Saatchi

EE has gone to extremes to demonstrate the performance of its 4G and 5G network, enlisting the help of Lucifer actor Tom Ellis and Kevin Bacon to do so. Shot live, the ad sees Ellis get a shave on Snowdon (the highest mountain in Wales) 729 meters above sea level – only the shave is performed by a robotic arm being controlled remotely by a barber 250 miles away in Clapham, who is joined by Bacon.

Vote for the work here.

Apple: Tracked

Created in-house, ‘Tracked’ promotes Apple’s app tracking transparency (ATT) privacy feature on iOS 14.

The ad follows a man as he goes about his daily routine. Soon he is being stalked by the people he comes across during the day, each representing a commonly-used app. From the coffee shop to taking a taxi, more and more businesses track him until he’s surrounded by a large group of people all vying for his data.

When he takes out his iPhone and starts to decline the ATT requests for apps to track him, the trackers following him begin to disappear one by one.

Vote for the work here.

Ikea: Change A Bit For Good by Mother

Ikea has taken a leaf out of Pixar’s playbook for its latest #WonderfulEveryday commercial, an animated allegory for how even small actions can make a big difference when it comes to saving the planet.

Developed by Mother, ‘Change a bit for good’ is centered on a one-minute television commercial in which the lovable droid’s efforts to improve the environment are beset by difficulties each step of the way.

Vote for the work here.

Lego: Everyone Is Awesome

Everyone is Awesome

‘Everyone Is Awesome’ is a rainbow-colored Lego set designed by Lego to celebrate Pride. The name refers to the catchy song from the Lego Movie franchise.

There are 346 pieces in the collection, including a figurine in each color of the LGBT+ rainbow flag.

Vote for the work here.

John Lewis: Anyday by Adam&EveDDB

John Lewis has launched its latest campaign for its new Anyday range, which offers John Lewis quality and style at everyday prices.

The one-minute TV advert, created by agency Adam&EveDDB, will communicate how the Anyday products are suitable for everyday life moments. In a first for John Lewis, the advert calls out the price of the products that feature in the campaign, including a £2 mug, a £20 mirror and a £35 highchair.

Vote for the work here.

Innocent: Little Drinks, Big Dreams by Mother London

Innocent Drinks has launched Little Drinks, Big Dreams – a new brand platform designed to connect a new generation of drinkers with its ongoing mission to make great-tasting healthy drinks, using the best of nature and with no added sugar, that help people and the planet.

In its new TV ad, created by Mother London, Innocent shows audiences how its big dream to help the planet and communities thrive has never been more relevant. Innocent’s Little Drinks, Big Dreams campaign hopes to inspire audiences to take action, no matter how small, for a healthy, happier planet, showing how collective, positive action can drive big change.

Vote for the work here.

Just Eat: The Jet Food Delivery by McCann

Just Eat Takeaway.com’s latest campaign, created by McCann London, supports the food delivery platform’s sponsorship of the long-awaited Euro 2020 tournament and features a unique roster of talent, tailored to participating Euros nations and set to run in 18 international markets.

‘The Just Eat Delivery’ campaign shows the perfect parallels between football and food, uniting the frenetic pace of the beautiful game with the speed of Just Eat Takeaway.com’s delivery service. Set to DJ Shadow’s song Rocket Fuel, the film draws a visual thread between elements of a Euros match and the journey of a rider taking food from restaurant to doorstep, with some famous faces featured along the way.

Vote for the work here.

Facebook: More Together

Facebook has continued to craft compelling stories around moments and occasions in India. The one that it did last year around Diwali was a seven-minute-long film that had been widely shared and liked.

The latest one is a six-minute-long film, launched to time around the last day of Ramadan, that has a universal and timeless message of selflessness and goodness – even while keeping the ‘social network’ brand gently but surely in the backdrop. It is one more story of everyday heroes coming together in these difficult times to help friends, neighbors and strangers alike. The film has been created by Facebook’s creative agency Taproot Dentsu and directed by acclaimed director Shimit Amin of Ransom Films.

Vote for the work here.

That’s it for this week’s round-up of the 10 best ads from The Drum’s Creative Works. Remember to email nominations to imogen.watson@thedrum.com and to vote for your favorite ad.

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