Selling direct to consumer: The End-to-End playbook
Find out how to succeed, grow, and deliver elevated experiences at every stage of the customer journey.
LiveArea’s D2C playbook breaks down the D2C customer journey end-to-end
A D2C channel is no longer a ‘nice-to-have’. It’s an increasingly vital route to market, where technology, data and customer experience are leading differentiators for brands.
So how do you pivot to this model? What do you need to consider to be successful at every point of the customer journey?
This playbook breaks down the D2C customer journey end-to-end, helping brands introduce new D2C sales channels and accelerate the growth of existing D2C operations.
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Merkle
Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.
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