The personal future of travel
Travel is ambitious, it’s aspirational, and it’s often among the most memorable experiences of our entire lives. Over the past year, though, it’s also been mostly impossible, and travel marketing trends have been forced to accelerate. In this episode you’re going to hear from two travel marketing experts about the opportunities for brands and agencies to get involved in the consumer journey around travel.
First, Carly Whiteford, strategy director at OMD EMEA, explains how tech is allowing agencies to become an integral part of the consumer journey before, during and after the trip itself. Then John Speers, owner of Kemosabe, takes us through how the travel marketing industry is set to change in the near future.
The Drum Network Podcast is available on iTunes, Spotify, Google Play and your favourite podcast apps.
Content created with:
OMD
Find out moreKemosabe
From deep diving into data and the audience who creates it,We create an idea that's so tight, it's an 'inch wide'.An idea so inch wide, it can penetrate a 'mile...
Find out more