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The Drum Awards for Marketing: the 2021 finalists revealed

KFC’s adapted, Covid-friendly slogan is one of the campaigns nominated this year

The Drum Awards for Marketing seek to reward brands and marketing teams that truly understand their customer.

Because the competition is focused on outcomes and not outputs, it is open to teams of any size that can prove the measurable effect of their campaigns.

These awards are truly global, and this year welcomed teams and companies from anywhere in Asia Pacific, Europe, the Middle East, Africa or the Americas.

Nishma Robb, director of brand & reputation marketing at Google UK, is the chair of this year’s jury. You can read The Drum’s interview with her here, including what she looks for in an award-winning entry and advice for brand marketers looking to make a positive change.

The jury also included senior marketers from companies like Peloton, Made.com, Duolingo, Unicef USA, General Mills, TikTok and many more.

The results will be announced at a virtual ceremony on The Drum’s new awards show site on Thursday June 17. You can register and add it to your calendar on the website.

The full list of nominees is below.

Advertising

  • Blue Light Card

  • Madwell for Visible

  • Motel for Klarna UK

  • Mother London for TikTok

  • Pacific7 for Schwarzkopf

  • Spellcaster agency for Adorio

  • Uncommon Creative Studio for B&Q

Automotive and Transport

  • April Six for Scania GB

  • Cazoo, Engine, Goodstuff for Cazoo

  • Gravity Global for Embraer

  • LNER Communications Team

  • Spark Foundry for Rail Delivery Group

  • Starcom for FCA/Stellantis

  • Tastemade for Hyundai

  • The Brooklyn Brothers for Mini UK

B2B

  • April Six for Scania GB

  • Blue Light Card

  • Brave Spark for Hiscox

  • Gravity Global for Embraer

  • Grey London for HSBC UK

  • Momentum Worldwide for American Express

  • Smarts for Diageo

  • Spotify Advertising

  • True for Mondi

  • True for Peninsula

  • UPS

B2B Brand Team of the Year

  • Boca Communications

  • Grant Thornton

  • O2 SMB Marcomms Team

  • Puzzel/Cite

  • Twitter UK

B2B Integrated

  • Art of the Possible for Lamb Weston Meijer

  • Barclaycard Business

  • Gravity Global for Embraer

  • Mercieca for Monster Energy x Coca-Cola European Partners

  • True for Click Travel

  • True for Mondi

B2C Brand Team of the Year

  • Big Finish Marketing Team

  • Immediate Media

  • Opera North Marketing & Communications

  • Papa John’s

  • TikTok EU Marketing Team

B2C Integrated

  • Amazon Prime Video

  • Papa John’s UK

  • Pitch Marketing Group for BT

  • Politico Europe

  • RocketMill for Kimberly-Clark, Huggies

  • The Brooklyn Brothers for Mini UK

  • Zenith Media for Tena

Best Brand Experience or Event

  • Havas Sports & Entertainment for Puma

  • Madwell for Visible

  • Premier for Heart Of London Business Alliance

  • Taylor Herring for Samsung UK

  • The Bait Shoppe for AB InBev/Natural Light

  • Tin Man for Virgin Media

  • Unit9 and 140 for Verizon

  • Walmart

  • Zenith Media for NatWest

Best Pivot Initiative

  • Amplify for Sony Interactive Entertainment

  • Forbes

  • Havas Sports & Entertainment for Puma

  • InVision

  • Mindshare UK for KFC

  • SharpEnd for Campari Group

  • XYZ for Levi Strauss & Co

Best Technology-led Innovation of the Year

  • 256 for Special Olympics

  • BNP Paribas Asset Management for BNP Paribas Asset Management

  • Havas New York for BNY Mellon

  • IBM Watson Advertising for The Ad Council

  • Nelson Bostock for EE

  • Smyle for Samsung Electronics Europe

  • Spark Foundry for Asda

  • Spark Foundry for Asda

  • Stein IAS for Elanco

  • Unit9 for Riot Games

Brand Collaboration or Partnership

  • Cow

  • Drum for TikTok

  • Forbes for Square

  • Gay Times Group for Channel 4

  • Momentum Worldwide for Merck

  • PlayStation UK/Greggs/Premier/Drummond Central for PlayStation UK and Greggs

  • Rapp for Virgin Media

  • Unit9 and 140 for Verizon

Brand Development or Extension of the Year

  • 303 London for Rapport London

  • GTX

  • On the Beach

  • Premier for Heart of London Business Alliance

  • Publicis Sapient

  • Stein IAS for Thames Estuary

Branded Content

  • Create Brand Studio for LG

  • Democracy for Fray Bentos

  • Drum for TikTok

  • International Olympic Committee for Toyota

  • Lad Bible Group for KFC

  • Manifest Group for Tommee Toppee

  • Rox United of the United Collective for California Milk Processor Board

  • Taylor Herring for Samsung UK

  • Zenith Media for TikTok

Customer Insight

  • Boxclever for Walgreens Boots Alliance

  • Drummond Central x North East LA7 for Northumberland, Sunderland, Newcastle, Durham, Gateshead, North Tyneside and South Tyneside councils

  • Rapp for Virgin Media

  • Twitter Global Business Marketing UK for Twitter

  • Weetabix Food Company

  • WPP WBA Team led by VMLY&R for No7 Global Brands

  • Zenith Media for Bodyform

  • Zenith Media for Carling

Design

  • Delivery Hero

  • DHL

  • KellyDeli

  • Red Lantern for Premier League

  • StormBrands for GHD

  • WeTransfer

Digital

  • 303 London for Rapport London

  • Bord Gáis Energy

  • Crafted for Médecins Sans Frontières UK

  • Havas New York for BNY Mellon

  • Intermarketing (IMA) for The Inkey List

  • Rapp for Virgin Media

  • Real Chemistry for AstraZeneca

  • S&P Global Market Intelligence

  • Tin Man, Oh My!, Tipi Group and Restless Communications for Creative Content UK

  • Zenith Media for NatWest

  • Zeno Group for Lenovo

Diversity and Inclusion Company of the Year

  • Blavity, Inc

  • Brand Advance

  • Earnest

  • Hawkeye

  • Momentum Worldwide

  • TikTok

Emerging Brand of the Year

  • Blavity, Inc

  • Cazoo, Engine and Goodstuff for Cazoo

  • Fabulosa (My Fabulosa Ltd) for Fabulosa

  • Funcmedia

  • TikTok

Finance and Professional Services

  • Barclaycard Business

  • CHS for HSBC UK One-click wonder: using the Amazon shopping experience to increase spend on HSBC UK debit cards

  • CHS for HSBC UK: agility and innovation within the mortgages marketplace

  • Grayling for Lloyds Bank

  • Havas New York for BNY Mellon

  • Skipton Building Society

  • StrawberryFrog for Truist Financial

  • Wunderman Thompson UK for HSBC

  • Zenith Media for NatWest

FMCG

  • Aunt Bessie’s

  • Frank for Weetabix

  • Meatless Farm

  • Pacific7 for Schwarzkopf

  • Pernod Ricard UK for Havana Club

  • Spark Foundry for Brown Forman

  • Spark Foundry for Bel – Boursin

  • Spider Ltd for Peperami

  • Thinkerbell for General Mills – Old El Paso

  • WPP and VMLY&R for No7 Global Brands

Healthcare and Pharma

  • Catherine Turner Limited for Boehringer Ingelheim

  • IBM Watson Advertising for CVS

  • Momentum Worldwide for Merck

  • Qiva Global for Salus Haus (Floradix)

  • Spark Foundry for GSK

  • Tangerine Communications for Specsavers

  • VMLY&R for Viagra Connect (Viatris)

  • Zenith Media for Bodyform

Long Term Marketing Strategy (Three Years or More)

  • Brands2Life for LinkedIn Sales Navigator

  • Brunner for The Home Depot Rental

  • Catherine Turner Limited for Boehringer Ingelheim

  • EcoEnergy Insights, a part of Carrier

  • Iris for Nectar

  • Roast for Experian

  • Stein IAS for Trelleborg Marine & Infrastructure

  • Think! Road Safety campaign team for Department for Transport

Marketing Agency of the Year

  • Ben Group

  • Hawkeye

  • Impero

  • Journey Further

  • Manifest

  • Purechannels

  • Soup Agency

  • Taylor Herring

  • Tin Man

  • Yodel Mobile

Media Planning or Buying

  • Destination Marketing – Department of Culture and Tourism Abu Dhabi for Visit Abu Dhabi

  • Havas New York for BNY Mellon

  • Just Global for New Relic

  • Next PR for Hawthorne Advertising

  • Spark Foundry for Asda

  • Zenith Media for Laphroaig

  • Zenith Media for Three

Mobile

  • InMobi for Nestle – Wyeth Nutrition

  • Punchh for Blaze Pizza

  • Qumin for Papa John’s

  • Unit9 and 140 for Verizon

  • Wunderman Thompson UK for BT

  • Yodel Mobile for My Online Therapy

Most Effective use of Data or Insights

  • Braze for Birchbox

  • Emodo for Audible

  • Playground XYZ and Digitas for Under Armour

  • Precise TV for Elvie

  • RocketMill for Health Affairs

  • Spark Foundry for Asda

  • The Brooklyn Brothers for Mini UK

  • The YouTube Agency Team5pm for Amazon Prime Video

Music and Entertainment

  • Amplify for Sony Interactive Entertainment

  • Drum for TikTok

  • M&C Saatchi Sport & Entertainment for Heineken

  • The YouTube Agency Team5pm for Amazon Prime Video

  • Tin Man, Oh My!, Tipi Group and Restless Communications for Creative Content UK

  • Twitch Advertising for Audible Australia

  • Unit9 for Microsoft Xbox

  • Zenith Media for eOne

New Product or Service Launch Strategy of the Year

  • Gallium Ventures for Chipolo

  • Papa John’s

  • Pernod Ricard UK for Havana Club

  • Sainsbury’s and Wongdoody for Sainsbury’s

  • Spark Foundry for Brown Forman

  • Tin Man for Mike’s Hard Seltzer (AB Inbev)

  • Total Media for BritBox

  • Twitch Advertising for Audible

  • Unit9 for Riot Games

Not for profit

  • Audience2Media for MyTenNights

  • Barnardo’s

  • Create Not Hate for Create Not Hate

  • Hill+Knowlton Strategies for #MakeItBlue

  • Momentum Worldwide for Merck

  • No Brainer Agency for Chester Zoo

  • Renegade Communication Agency Limited for Police Now

PR

  • Arena PR for Poundland

  • Cow

  • Fanclub for Notonthehighstreet

  • Red Consultancy and M&C Saatchi Sport & Entertainment for McDonald’s UK

  • Rox United of the United Collective for California Milk Processor Board

  • Taylor Herring for Samsung UK

  • Tin Man for Virgin Media

Public Sector

  • Drummond Central x North East LA7 for Northumberland, Sunderland, Newcastle, Durham, Gateshead, North Tyneside and South Tyneside councils

  • Eleven Marketing & Communications Ltd for Wiltshire Council

  • Rise Interactive for Dairy Management, Inc

Re-brand or Re-launch Strategy of the Year

  • Blue Light Card

  • Hayfield

  • Oliver James

  • Publicis Sapient

  • Sports Direct

  • Uncommon Creative Studio for B&Q

Retail and E-commerce

  • Arena PR for Poundland

  • Blue Light Card

  • Cazoo, Engine and Goodstuff for Cazoo

  • Fanclub for Notonthehighstreet

  • Mindshare for KFC

  • Motel for Klarna UK

  • Pernod Ricard UK for Havana Club

  • Rapp for Virgin Media

  • Uncommon Creative Studio for B&Q

Rising Star of the Year

  • Encore Digital Media – Ellie Maynard

  • Financial Times – Maria Dahlberg

  • LinkedIn – Grace McDonald

  • MTV Entertainment Group, ViacomCBS – Anoosha Chari

  • PepsiCo Beverages North America – Sarah Schachner

  • Twogether – Harry Radcliffe

  • Twogether – Nia Turner

SEO

  • Fountain for HRA Pharma

  • Journey Further for 247 Blinds

  • Merkle SEO for Aptaclub

  • Starcom for Trafalgar Travel

  • Terakeet for Leading Mortgage and Lending Company

  • Terakeet for Leading HDTV company

Social Media

  • Day One Agency, Duncan Channon, Golin, VMLY&R Commerce, Mindshare for Black Forest

  • Frank for Weetabix

  • Lad Bible Group for PlayStation

  • Movement Strategy for Warner Bros: Looney Tunes

  • OneFifty Consultancy for Green Cola

  • Spark Foundry for Bel – Boursin

  • Thinkerbell for General Mills – Old El Paso

  • VaynerMedia London for TikTok

  • Walmart

Social Purpose

  • Apprentice Nation

  • Cow

  • Create Not Hate

  • Don’t Cry Wolf for Meridian

  • Ecover

  • Rapp for Mermaids UK

  • Real Chemistry for AstraZeneca

  • Wunderman Thompson UK for NCDV

Sport and Leisure

  • Bauer Media for KFC

  • M&C Saatchi Sport & Entertainment for Heineken

  • Mercieca for Mitre

  • Pitch Marketing Group for F1

  • Starcom for Asics

  • The&Partnership London

Travel and Tourism

  • BJL for Santander x TFL

  • Canine Cottages, part of The Travel Chapter

  • Destination Marketing – Department of Culture and Tourism Abu Dhabi for Visit Abu Dhabi

  • Gravity Road for Visit England

  • London & Partners

  • On the Beach

  • Premier for Heart of London Business Alliance

  • Sparkloft Media for Discover Atlanta

  • Unit9 and 140 for Verizon