Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers.
Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at NHS Charities, Reddit, The Menopause Charity and more.
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Good Agency has been appointed by NHS Charities Together, the umbrella charity for over 240 NHS charities nationwide, to deliver the fundraising and celebratory ‘Big Tea’ event campaign for 2021. With the 2020 ‘Big Tea’ postponed due to the pandemic, this year’s event will be an even bigger moment, bringing the whole country together to celebrate and thank the people of the NHS with a national outpouring of love.
Social impact agency Skating Panda has been appointed by the newly-formed The Menopause Charity to develop the #OwnYourMenopause campaign to bust myths, support women and help educate health professionals about the menopause and its impact on women in the workplace. Founded by Dr Louise Newson, a GP and menopause specialist, it aims to enable women to take charge of their health.
TBWA\Chiat\Day LA has been named the brand creative agency of record by credit card and financial services company Discover. The move comes as Covid has accelerated big change within the financial industry and how we all engage with our money.
Gung Ho Communications has announced multiple client wins across a multitude of sectors within the agency. Wins include casual footwear brand Hush Puppies, German cycling brand Canyon, new Swedish brain health tech brand Mendi and multi-functional head and neckwear brand Buff. In addition, Gung Ho has announced a duo of brand project activations with Portland-based outdoor shoe brand Keen and nautical-inspired footwear brand Sperry. The new accounts and projects will operate out of both the Gung Ho Communications London and Birmingham offices.
Pop’N Creative has been named the agency of record for the WNBA’s Atlanta Dream’s 2021 season. The Atlanta-based, Black women-owned firm has been tasked with driving the team’s brand awareness, amplifying their social impact and enhancing player profiles with a new #DoItForTheDream campaign.
Mergers and acquisitions
Adam&EveDDB is merging its two content and production powerhouses, Cain&Abel and Gutenberg Global, to form a large-scale creative production agency for marketers looking to benefit from the application of Adam&EveDDB’s creative DNA to every touchpoint in their brand’s eco-system. The new, combined operation will be rolled out under the Cain&Abel brand, and its leadership team will report directly to Adam&EveDDB’s joint group chief executives Tammy Einav and Mat Goff.
Reddit has announced the launch of KarmaLab, its first in-house creative strategy agency dedicated to setting brands up for long-term success on the platform. Already servicing clients, KarmaLab is a team of best-in-class creative and strategic minds – those who know the ins and outs of Reddit and are backed by media, marketing and ad industry experience that make them uniquely positioned to guide and collaborate with brands as they find their home on Reddit and in culture.