Discover client recommended agencies

Taco Bell tasks Redditors with documenting 900-mile Quesalupa pilgrimage

Mexican-inspired fast food chain Taco Bell has brought one hungry Redditor’s epic quest to track down an elusive Quesalupa to life with an animated reconstruction of their story.

Built entirely by the Reddit community in collaboration with creative agency Deutsch LA, the three-minute video charts the journey this fan of the Quesalupa (melted cheese, ground beef and salad within a crispy taco shell) went on to obtain their prize.

Centered on the experience of u/tmanowen, the idiosyncratic piece packs a lot in – much like the snack in question – employing a variety of animation styles from 2D to stop motion, showcasing the skills of individuals over many visual mediums.

Narrated by u/tmanowen and with music also composed by a fellow Redditor, the resulting confection illustrates the lengths people will go to sate their hunger.

The story begins back in the mists of 2016 when u/tmanowen was a Taco Bell regular during the hallowed time when the Quesalupa was launched, fueling a passion for the snack until it was suddenly and tragically withdrawn.

Fast forward to 2020 and the object of u/tmanowen’s hunger finally reemerged in Tennessee as part of a trial reintroduction, with our narrator traveling 900 miles to be reunited with the tasty treat.

Moved by the story, Taco Bell is reintroducing the Quesalupa at participating US locations for a limited time, publicizing this fact by sharing the ad on its TikTok, Instagram, Twitter, YouTube and, of course, Reddit.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy