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14 - 18 June

How Home Depot is building consumer love with the help of data

Ken Hein

US editor

Shavonne M Clark

senior manager of marketing

Creative Transformation Festival: for a world full of possibility

The Creative Transformation festival will run from June 14-18

Following the success of last year’s Can-Do festival, The Drum is launching an all-new event with the same positive spirit: the Creative Transformation Festival.

Creativity is the essential ingredient in the most memorable and effective campaigns, and the tool that enables marketers and advertisers to continually innovate and excel. In essence – we’d be lost without it.

That’s why The Drum’s latest virtual event is designed to support not only creative leaders, but those on the frontline creating great marketing, managing media and crafting immersive experiences.

Curated by our editorial team, the agenda features speakers from international brands like The North Face, Mars, Mondelez, SK-II, Tripadvisor, Dickies and Absolut Vodka, alongside creatives and senior figures from award-winning agencies including Karmarama and TBWA. To be kept up to date with developments and speaker announcements, register here.

This five-day digital festival will explore the concepts and tech that will influence the next generation of creative talent, focusing on the four big themes you can read about below.

The Drum is proud to present this event from our partners Acast, Adobe Systems Europe, Braze, Canon, Dash Hudson, PinPoint, Shutterstock, Unruly, RTL AdConnect, Tailify and The Trade Desk.

Creative Trends

Get ahead of tomorrow’s consumer habits, and explore the latest trends in music, design and customer experience shaping today’s most successful campaigns. Are influencers the new source of creativity? Navigate the conversation between brand and performance, and hear from the judges of The Drum Awards for B2B as they explore what’s next for B2B marketing.

Media and Tech

New innovations continue to transform what we’re able to achieve, giving us the tools to deliver multichannel experiences. Learn to harness the magic of music and audio with Acast, master selling on social with Dash Hudson, and get inspired by the tourism sector as Braze uncovers the creative ways countries are keeping the travel bug alive.

Process & Production

We’re all doing things differently these days. These sessions will help you streamline the creative process and suggest fresh approaches to collaboration. Learn how agencies and brands around the world are redefining what’s possible: we’ll examine the impact of automation on the future of creative, make sense of the creative gig economy, and our partners Adobe will give us their predictions for a successful creative life after lockdown.

Ideas and inspiration

This is your opportunity to hear from top-ranked companies and people, and get inspired by the innovative, effective work they create. Expect to see some of this year’s best work, made by the world-leading agencies and brands that feature in the World Creative Rankings, and get forward-thinking insights from a roundtable with the jury of The Drum Awards for Design.

The Creative Transformation festival will run from June 14-18. To learn more, get involved or register for updates, head to the festival website.