Lazada takes on challenge of transforming and reviving the Great Singapore Sale
E-commerce platform Lazada will become the official e-commerce partner of the Great Singapore Sale (GSS) after forming a partnership with the Singapore Retailers Association (SRA).
In 2020, the GSS took place as a hybrid event with most activities taking place online
“The Great Singapore Sale is a national institution and sentimental for Singaporeans and those who remember flying into the country to enjoy the sales. In these challenging and transformative times, we are doing our part to rally the retail industry and equip them with the tools they need to have a successful Great Singapore Sale in 2021,” said James Chang, the chief executive officer for Singapore at Lazada.
“We encourage retailers to leverage on the four weeks of product promotions by tapping into new forms of shopper engagement through the exciting shoppertainment livestreams, games and voucher promotions our customers know and love on the Lazada platform. By supporting sellers with the tools they need to move their businesses online, we’re helping them be prepared for the future – both during the pandemic, and beyond.”
“The Covid-19 pandemic has had a profound impact on consumer shopping habits and accelerated retailers’ urgency to expand their digital presence quickly so as to stay engaged with their consumers and develop alternative sales channels. Our partnership with Lazada this GSS is timely, in the light of tighter SMM guidelines limiting shopper traffic to stores and malls, and a changing retail landscape,” said R Dhinakaran, president of the Singapore Retailers Association.
“We firmly believe that online retail is here to stay and while it will never overtake offline retail sales, it is an ‘imperative’ sales channel for retailers to reach a wider consumer market to win new customers, drive sales and meet consumers’ new shopping behaviors, as well as their desire for convenience and immediacy.”
Why is this partnership important for the GSS?
The GSS used to be an occasion that foreign and local consumers would look forward to in its heydays before the rise of e-commerce. However, following the digital advent, GSS sales dipped for the third consecutive year in 2018, according to the SRA, leading to a much quieter sales season.
In 2020, the GSS took place as a hybrid event, with most activities taking place online amid the backdrop of the Covid-19 pandemic and government guidelines where shoppers were encouraged to stay home.
How will the partnership change the GSS?
SRA’s members can use Alibaba-owned Lazada’s technology infrastructure, payments gateway, and logistics solutions with its third-party logistics partners, eliminating many costly barriers retailers face when selling online.
New LazMall sellers will receive a 0% commission for the first three months on the platform from the first day they sell on their LazMall store.
SRA members on LazMall during GSS can also take advantage of Lazada’s marketing solutions available to increase visibility while appealing to shoppers. They will each have a dedicated account manager to navigate Lazada’s products, including LazLive, Lazada’s in-app livestreaming service, flash sales, and the Lazada store.
Shoppers who make purchases at a seller’s Lazada store can pick up their items at their physical outlet to allow sellers to enjoy a hybrid operating model with both online and offline outlets.