George Clooney joins Stallone and De Niro in Warburtons ad stardom
UK breadmaker Warburton’s unlikely Hollywood hotline has paid off once again, with A-list actor and toast of Tinseltown George Clooney playing a supporting role in the bakery brand’s latest advert. The minute-long commercial extends a series of high-profile coups by star-struck bakery boss Jonathan Warburton, who has already broken bread with Robert De Niro and Sylvester Stallone. Watch all the ads here.
Hollywood comes to Bolton
The latest humorous showstopper from Warburtons sees Clooney attempt to field a Zoom call with a disinterested Warburton who, rather than engage with the star, elects to munch on a delicious slice of buttered toast.
Boasting all the cinematography, production values and photography you would expect of a big-budget production, the ad includes effects such as slow-motion to ensure that the bread remains the real star of the show.
Warburtons chairman Jonathan Warburton said: “We are thrilled to have George Clooney star in our latest campaign. Video calls have become a part of normal life for so many of us during the last year, but George Clooney popping up on screen was quite a surprise!
“At Warburtons, we pride ourselves on the care that goes into making sure that every single loaf is as fresh and high-quality as possible. Quality is truly at the heart of our 145-year-old business, and this new ad is a real celebration of that passion, and we hope it will bring a smile to those watching.”
How? Why? What?
The new campaign extends the Warburtons mantra that nobody should come in the way of a lunchtime sandwich, not even one of the most recognizable faces on the planet.
A noted philanthropist, Clooney was more than willing to join the joke in return for a hefty donation to the Clooney Foundation for Justice.
Billy Faithfull, chief creative officer at Engine, remarked: “To use internet-speak, we are ALL Jonathan Warburton in 2021. Faced with the choice between another Zoom call or a little me-and-toast-time, only a true baker, born and bred, would choose Toastie over Clooney. It’s the Warburtons family’s enduring obsession with quality that makes toast worth slamming a laptop shut on George Clooney for. If you wouldn’t, maybe you’re eating the wrong toast.”
Clooney added: “It’s not every day your call is turned down for a slice of toast, but needless to say I had a lot of fun filming this spot.”
Warburtons previously had a run-in with De Niro’s on-screen persona paying an unwelcome visit to Bolton in an attempt to muscle in on the baker’s bagel business.
That followed an appearance by Sly Stallone in a 2015 commercial in which the Rambo star pitched his latest movie idea with Rocky himself serving as an ‘uncompromising Warburtons delivery driver commanding a crack squad of bakers hell-bent on being the best’.
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