In what represents a first ever foray into advertising in the UK, Edgard & Cooper, the home of naturally tasty pet food, has launched a new digital campaign with Guerillascope.
A combination of 10- and 20-second instream video placements will run across YouTube over the coming weeks, targeting pet owners who are both conscious of good pet health and the environment.
To inform the test-and-learn strategy, Guerillascope used insights gleaned from digital partner Fifty’s social mapping platform, which segments audiences into tribes based on their interests and connections.
Made with fresh meat, nutritious offal and tasty fruit and veg, Edgard & Cooper is a pet food brand with a difference. Its extensive range of healthy kibbles, wet food, treats and dental products are as kind on the planet as they are on tummies; sustainable packaging and a firm commitment to becoming a zero carbon company by 2025 distinguishes the brand as an ethical option for pet owners looking to be more responsible in their purchasing decisions.
Commenting on the campaign, Eddy Yuen, marketing lead, said: “It’s an exciting time to be taking the brand to its next stage of growth in the UK and Guerillascope have been perfectly placed to support us in developing our first targeted digital broadcast campaign to support our brand awareness. They’ve shown flexibility to ensure needs of our evolving brief are met in planning, and we’re excited to proceed with a test-and-learn mentality to constantly optimize performance.”
Visit Edgard & Cooper to browse a wide selection of delicious meals for cats and dogs.