Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers.
Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at Jaguar Land Rover, Asda, Heinz, E.ON and more.
Looking for a new agency partner of your own? Check out The Drum Recommends, where you can search for trusted partners and access expert industry knowledge that could help you make your selection.
If you’ve got a business on the move story for us, send it to email@example.com for consideration before next Thursday.
Kraft Heinz has appointed Dentsu McGarryBowen to handle the advertising for Heinz Beanz. The agency was appointed without a pitch, and will launch its first work for the brand in September.
Ogilvy has been selected as the lead agency for World of Hyatt, Hyatt’s award-winning guest loyalty program. Ogilvy will support the strategic development and creative expression of World of Hyatt’s member communications, promotions, and program enhancements.
Jaguar Land Rover has enlisted Accenture to share global marketing duties with its bespoke agency Spark44. The duo will join forces to create a dedicated marketing model for the car marque.
British natural mineral water brand Aqua Pura has appointed three agencies to handle new product launches and raise awareness of its sustainability credentials, including launching a new TV advertising campaign. The three shops include Total Media, based in London, and two Manchester agencies, Shoot the Moon and Refresh.
And Asda has today confirmed the appointment of Havas as its new retained creative agency following a comprehensive pitch process. Havas will now take responsibility for the strategic development of the Asda and George brand and the supermarket’s CSR program. Its remit also includes creative development and execution for the Asda brand.
Digitas UK has been appointed to handle energy giant E.ON’s performance media services. After a competitive pitch, Digitas has been brought on board to work across a range of digital touchpoints that support its energy supply, heating, solar and battery products for both residential and business consumers.
Adam & Eve/DDB has touched down with the account for JetBlue airlines following a pitch that took off in November. The account was previously with MullenLowe for the past 11 years, but the airline decided to review its account following the impact of Covid-19 on the travel industry.
Lucky Generals, Mother and Uncommon Creative Studio are understood to be in the running for Virgin Atlantic and Virgin Holidays creative review. A result is expected mid-May.
The review for International Airways Group has been narrowed down to four contenders including WPP, Omnicom and Interpublic, as well as the incumbents British Airways media and creative. Publicis Groupe was invited to pitch for the media and creative account but has since withdrawn from the process, while Uncommon Creative Studio has also met with IAG marketers. Pitches are set to take place at the end of May.
Mergers and acquisitions
Sitecore has entered into a definitive agreement to acquire Moosend, a marketing automation and campaign management platform that counts Domino’s, Interpublic Group and Sephora among its customers.