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The Drum Roses Awards – nominees announced for 2021

Aardman, BBC Creative and The Leith Agency are among this year’s shortlisted agencies

While big cities will likely never cease to attract creative talent, much of the nation’s most remarkable work is created beyond the bright lights of the capital. The Drum Roses Awards celebrates innovative and effective campaigns built in Britain’s regions, helping brands look off the beaten track of the M25 to find exceptional agencies and people.

This year’s awards were judged by a panel of esteemed and experienced creatives from around the country, including senior figures from Dyson, Harris Tweed Hebrides, MediaMonks, The Chase, and Kindred. The jury was led by Richard Denny, executive creative director at St Luke’s.

The results will be announced at a virtual ceremony on Wednesday May 19 2021. Register to attend via the website and join us to celebrate the winners and their work.

Here is the full list of this year’s nominees:

Automotive

  • Gravity E.T.C for EGR

  • Krow Group for Volkswagen Commercial Vehicles

Public Sector

  • BBC Creative for BBC One

  • BBC Creative for BBC

  • The Leith Agency for Scottish Government (Drive like gran’s in the car)

  • The Leith Agency for Scottish Government (No Excuse)

  • Stand Ltd for Police Scotland

B2B

  • BJL for Pilkington Glass

  • CheethamBell for Joseph Holt

  • KISS Communications for Bayer CropScience UK

  • Sims Creative for Aggreko

  • Stein IAS for Ingredion

Music and Entertainment

  • BBC Creative for BBC One

Charity/Not for Profit Advert

  • Aardman for Cats Protection

  • BBC Creative & Flow Creative for BBC Children in Need (Goodbye Rainclouds)

  • BBC Creative for BBC Children In Need/Comic Relief (The Big Night In)

  • CheethamBell for Swizzels and NHS

  • Havas Lynx Group for Dyslexia Specialist Teachers

  • Sean Cullen Creative for Alzheimer’s Society

Leisure/Travel/Tourism

  • BJL for Santander x TfL

  • Designate for Visit Brighton

  • Genius Marketing Ltd

  • Genesis for Tourism NI

  • Whitespace for VisitScotland

Consumer or E-commerce

  • The Leith Agency for Irn-Bru

Finance and Professional Services

  • CHS Agency for HSBC UK

  • CHS Agency for Petplan UK

  • The Leith Agency for Royal Bank of Scotland

Sports/Health

  • BBC Creative for BBC Sport (Hate Won’t Win)

  • BBC Creative for BBC Sport (BBC Sport Rewind)

  • Bray Leino for Life Lines

  • Chapter for Northlight

  • Havas Lynx Group

  • The Leith Agency for Scottish Government

Copywriting

  • BBC Creative for BBC

  • BBC Creative for BBC Sport

  • Bauer Create Scotland

  • CheethamBell for Swizzels and NHS

  • Havas Lynx Group for Giggleknickers

  • The Leith Agency for German Doner Kebab

  • Studio Something for Innis & Gunn

Photography

  • BBC Creative for BBC Sounds

  • BBC Creative for Comic Relief

  • BBC Creative for BBC Two

  • Havas Lynx Group for Naloxone

  • Havas Lynx Group The Details Matter

Art Direction

  • BBC Creative for BBC Sport

  • Bray Leino for Davidstow

  • Bray Leino for Milk & More

  • CheethamBell for Swizzels and NHS

  • Mr Smith Creative for James Jones & Sons

  • Principles Agency for Seabrook Crisps

  • Rees Bradley Hepburn for Church End Brewery

  • Southpaw for Brown Forman

Illustration/Animation

  • BBC Creative & Flow Creative for BBC Children in Need

  • BBC Creative for BBC Sport

  • Be The Fox for Bulldog Skincare

  • CheethamBell

  • HDY Agency for Bronnley

  • Flow Creative for The Mental Health Foundation

  • The Leith Agency & Aardman for Scottish Government

  • Kiss Communications for Bayer CropScience UK

Typography

  • Bray Leino for Barilla

  • Too Gallus for Hashtag Organics

Packaging

  • Design Activity for Bickiepegs

  • HDY Agency for Nature House

  • Stand Ltd for Glasgow Distillery Company

  • Studio Mean for B‘s Bees

  • Threebrand for Young Spirits

  • The Collaborators for Feel Good Drinks

  • The Collaborators for Clive’s

Corporate/Promotional Literature

  • Caslon & Co

  • Chapter for The 353 Ball

  • Fable for Barometer

  • Oliver Wigglesworth

Poster

  • Caslon & Co

  • CheethamBell for Swizzels and NHS

  • CreativeRace for Asda

  • Pencil Studio

  • Rees Bradley Hepburn Ltd for Birmingham Airport

  • The Chase for Future

Annual Report/Publications

  • Contagious

  • Paul Power for CALM (Campaign Against Living Miserably) Charity

  • Urban Splash

Identity Design

  • Born Ugly for VFC

  • Born Ugly for Ironworks

  • Born Ugly for Moss & Moor

  • Mad River for icon Perelló

  • Studio Mean for B‘s Bees

  • The Chase for The Royal Borough of Greenwich

  • The Click for Norfolk County Council/American Library

  • The Seed Project for Beargistics

Website

  • House by Urban Splash in collaboration with Tokyo Digital, Uniform and Smiling Wolf

  • The Leith Agency for Scottish Government

  • Mad River for Nimsdai

  • The Collaborators for Ombar Chocolate

  • Strafe Creative for Adventure Base

  • Whitespace for Royal Academy of Music

Online Video/Film/Viral Advert

  • Aardman for Cats Protection

  • AlwaysBeContent

  • The Leith Agency for German Doner Kebab

  • Greenroom Films

  • Stand Ltd for Police Scotland

  • The Gate Films Ltd for Quorn Mycoprotein

  • Whitespace for VisitScotland

Online Advert or Campaign

  • Flow Creative for The Mental Health Foundation

  • BBC Creative for Comic Relief

  • Krow Group for Volkswagen Commercial Vehicles

  • Stand Ltd for Police Scotland

  • The Leith Agency for Irn-Bru

  • The Media Group for The FA & McDonald’s

Augmented Reality (AR)

  • BBC Creative for BBC One

  • BBC Creative for BBC One

  • FPP Design Ltd for Kinder

  • Gusto.film for Sussex University

App

  • Milestone for Weathertrending

Innovative Use of Technology

  • BBC Creative for BBC One

  • DesignSpark/RS Components

  • House by Urban Splash for The future of housebuilding – website configurator

  • Pikcells for Frövi

Direct Mail

  • CheethamBell

  • Mytton Williams for 3Sixty

  • Mytton Williams 2021 calendar

Item of Self Promotion

  • Absolute

  • Bauer Create Scotland

  • CheethamBell

  • Chapter

  • Mytton Williams

  • Pencil Studio (Festive Fire Blanket)

  • Pencil Studio (Lucky for some)

Integrated Campaign

  • BBC Creative for BBC One

  • Chapter for Crucials Sauces

  • Cygnus for Papa John’s

  • RocketMill for Huggies Pull Ups

  • Mobas/Royal Society of Chemistry for Royal Society of Chemistry

  • Springboard for De La Salle

  • Studio Something for Innis & Gunn

  • The Leith Agency for Scottish Government

Low Budget

  • CheethamBell

  • Havas Lynx Group for Parbold Incensed

  • Rees Bradley Hepburn for Church End Brewery

  • Rees Bradley Hepburn Ltd for Yoga Haven Birmingham

  • Sean Cullen Creative for Alzheimer’s Society

  • Tangerine Communications for Specsavers

  • The Leith Agency for Books By The Sea

  • Whalecake for Marmalade Trust

Most Creative Use of Media

  • CheethamBell

  • DesignSpark/RS Components

  • Havas Lynx Group

Outdoor Campaign

  • BBC Creative for BBC One

  • Diva Agency/Red Consultancy/MediaCom/TfL/AJ Wells/Links Signs for PlayStation UK

  • Designate for Brighton

  • Meatless Farm

  • The Lane Agency

  • Studio Something for Innis & Gunn

  • Springboard for De La Salle

6, 4 or Smaller Sheet Poster

  • Bray Leino for Davidstow

  • Chapter for Northlight

  • Havas Lynx Group for Naloxone

  • Rees Bradley Hepburn for Birmingham Airport

  • Springboard for De La Salle

48 or 96 Sheet Poster

  • BBC Creative for BBC One

  • BJL for Craghoppers

Unusual Size or Special Build

  • BBC Creative for BBC One

  • Diva Agency/Red Consultancy/MediaCom/TfL/AJ Wells/Links Signs for PlayStation UK

  • The Department for HP

Ambient Media/Stunts

  • BBC Creative for BBC One

  • Diva Agency/Red Consultancy/MediaCom/TfL/AJ Wells/Links Signs for PlayStation UK

  • TC Communications for Samsung Galaxy S20

Press Campaign

  • CheethamBell for Swizzels and NHS

  • Meatless Farm

  • Pulse Creative London for The Scottish Sun

  • Springboard for De La Salle

Press Advert

  • BJL for Pilkington Glass

  • BJL for Ronseal

  • Bray Leino for National Forest

Radio Campaign

  • Bauer Create Scotland for McGhees Bakery

  • The Leith Agency for Scottish Government – No Excuse

  • The Leith Agency for Scottish Government – Sat Nav

  • The Leith Agency for Irn-Bru

  • Rees Bradley Hepburn Ltd for Black Country Partnership NHS Foundation Trust

Radio Commercial

  • BBC Creative for BBC Sport/BBC Sounds

  • BBC Creative for BBC iPlayer

  • Genesis for Dept for Infrastructure

  • The Leith Agency for Scottish Government – No Excuse: A Little Bit (Late Night)

  • The Leith Agency for Scottish Government – Sat Nav Planning

  • The Leith Agency for Irn-Bru

TV/Cinema Campaign

  • BBC Creative for BBC Children in Need

  • BBC Creative for BBC Sport

  • BBC Creative for Comic Relief

  • BJL for H.Samuel

TV/Cinema Commercial Under 21 Seconds

  • Krow Group for Volkswagen Commercial Vehicles

TV/Cinema Commercial Over 21 Seconds

  • BBC Creative & Flow Creative for BBC Children in Need

  • Genesis for Dept for Infrastructure – The Signs

  • Genesis for Dept for Infrastructure – Shared Space

  • The Leith Agency for Scottish Government – No Excuse: A Little Bit

  • The Leith Agency for Scottish Government – Blink of an Eye

  • The Leith Agency for Scottish Government – Drive like gran’s in the car

  • The Leith Agency for Scottish Government – Paint

  • The Leith Agency for Scottish Government – The life of an autistic mind

  • SBW for Welsh Government

TV/Cinema Commercial Produced for 20k or Less

  • Bugler Smith for American Golf

  • Cygnus for Papa John’s

  • Studio Something for Innis & Gunn