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Business on the Move, featuring Publicis, KFC and NatWest

Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions from Publicis, KFC and NatWest

Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers.

Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at Publicis Groupe, KFC, NatWest and more.

Looking for a new agency partner of your own? Check out The Drum Recommends, where you can search for trusted partners and access expert industry knowledge that could help you make your selection.

If you’ve got a business on the move story for us, send it to for consideration before next Thursday.

Account wins

Publicis Groupe is strengthening its suite of creative agencies with the acquisition of PR agency Taylor Herring.London-based Taylor Herring works with brands such as Samsung, Subway, Iceland, easyJet and Kellogg’s. It will now be brought into the UK Influence Practice, led by Chris McCafferty, alongside MSL, Publicis Groupe’s full service PR consultancy, and sustainability and ESG specialists Salterbaxter. The acquisition also includes Taylor Herring’s in-house production capabilities, though its London-based St. Mark’s Studios.

KFC has named Rapp as its agency partner for the UK and Ireland after a competitive review. Rapp, owned by Omnicom, knocked Havas and Interpublic’s MRM out of the race, which did not include the incumbents, Iris.

Gusto Luxe, Asia’s leading integrated luxury agency, has been appointed by global skincare brand Aesop as its marketing partner in China. The agency, which is best known for its work with luxury brands in Asia, will support the brand in driving awareness and commerce through a dynamic, digital-led communications strategy.

Free-to-air satellite TV service Freesat has named two new partners in TMW Unlimited and The Specialist Works. TMW will handle the brand’s creative account, while The Specialist Works will take charge of media. The incumbent agencies, Mr President (creative), and Electric Glue and Roast (media), declined to repitch.

Spark Foundry, the UK Acceleration agency, has today announced it has won Ineos Grenadier as part of a competitive pitch. The Performics team at Spark Foundry will handle the automotive brand’s SEO in nine countries.

Dentsu X India, the media agency from the house of Dentsu International, has won the global media mandate of Galderma, the pioneer in dermatology. The account was won following a comprehensive competitive pitch process. As per the mandate, the agency will oversee the media, strategy, planning and buying for the total portfolio of Galderma products.

Massachusetts Mutual Life Insurance Company (MassMutual) today announced that it has chosen Grey as its new lead creative agency of record, following a competitive four-week review. Grey’s flagship New York headquarters will lead the business and be responsible for brand advertising, strategy and integrated marketing efforts across channels.

Ongoing Pitches

NatWest is due to name its next creative agency imminently, with incumbents Zenith up against IPG Mediabrands’ Initiative and WPP’s M/SIX – sister agency of the bank’s creative agency of record, The & Partnership.