Brand Strategy Media

Introducing your new homes for marketing, media, agency coverage and more on The Drum


By The Drum Team, Editorial

April 19, 2021 | 4 min read

Marketing is changing, and so too is The Drum. Today we are introducing six dedicated destinations on designed to make it easier than ever for you to find the high-quality industry coverage that matters most to you.

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The Drum has taken the wraps off a series of new sections designed to serve you more great content

These exciting new sections represent the pillars of our coverage – those parts of this always fascinating industry our journalists obsess over every day. They are:

Modern Marketing

From in-depth brand strategy breakdowns to global chief marketing officer interviews and the latest ad spend figures, here we bring together all the insights and information the modern marketer needs to succeed.

Agency Business

The home of agency advice, from winning accounts to scaling up and selling up. This is where agency owners and managers can find and share expert knowledge on running brilliant businesses.


Complete coverage of the world’s best new ad campaigns and commercial creative work. Watch the latest ads and then come behind the scenes as we show you how they were made.

Digital Transformation

From the boom in e-commerce to the battles raging over data, we are very much in the era of digital transformation. Here, we explore what this profound period of change means for marketing.

Work & Wellbeing

Remote working and the demands for fairer, more inclusive workplaces have transformed how our offices operate. This is where we explore what the future of work looks like.

Future of Media

We take you to where marketing meets media, going inside the world’s biggest publishers, platforms and broadcasters as we explore how to plan and buy advertising in a rapidly evolving media world.

But sometimes you need the bigger picture. And that’s why the best of all of this coverage will continue to be curated on homepage, where we’ll serve up all of the most interesting ideas, insights and inspiration from across the full spectrum of the industry day in day out.

Cameron Clarke, editor of The Drum, said: “In this time of information overload, we want to make it as easy as possible for our readers to get their hands on relevant, quality coverage that’s going to help them succeed in their careers and build great businesses. So that's the thinking behind these exciting new parts of, which reflect the core areas of interest for our journalists around the world.“

These exciting changes to follow a period of investment in the editorial team which has seen several key hires and promotions across the US, UK and Asia-Pacific.

And as well as the day-to-day industry coverage, The Drum has also introduced a new series of monthly deep dives – editorial themes which will take a closer look at the trending topics occupying the minds of our readers.

The aim of these monthly takeovers is to give you the ultimate primer on a subject of significance to marketing and media. Earlier this month we kicked things off with a health special. For April's theme, we'll be looking at the future of TV.

Along with visiting The Drum for your daily marketing fix, you can also get us to deliver it direct to your inbox. Sign up to our daily and sector-specific editorial newsletters here.

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