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Dulux ‘deeply sorry’ for mocking Tottenham after being unveiled as club sponsor


By John Glenday, Reporter

April 16, 2021 | 2 min read

Dulux has issued an apology after painting itself into a corner over mocking remarks aimed at Premier League football club Tottenham Hotspur, hours after being signed as the club’s new sponsor.


Dulux ‘deeply sorry’ for mocking Tottenham after being unveiled as club sponsor

The paint brand expressed itself to be ’deeply sorry’ for colorful social media posts denigrating the team’s performance and vowed that the incident would not be whitewashed.

Among the eyebrow-raising responses was an image posted by Dulux UK depicting an unused trophy cabinet for sale, together with a suggestion that the paint brand’s shaggy four-legged mascot could do a better job as centre back than the current human players.

Dulux subsequently deleted the rogue posts and issued a grovelling apology: ”We’re deeply sorry for the posts from Dulux this morning in response to the announcement of our relationships with Spurs.

”These do not reflect how proud we are to be the official paint supplier of the club. We’re investigating what happened and apologise to all Spurs fans.”

Fortuitously for all concerned, Tottenham have taken the incident in their stride, tweeting that ”We’ll gloss over it this time”.

The light-hearted ribbing reflects an unfortunate barren spell for Tottenham, having struggled to climb the league ladder and not winning a trophy since picking up the 2008 League Cup title.

Brand Strategy Social Media Dulux

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