Technology Brand Strategy Webinar

How to harness consumer and market insights for sharper decision making

By Jenni Baker, journalist

April 12, 2021 | 4 min read

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“It is a capital mistake to theorize before one has data”; Sir Arthur Conan Doyle’s words from Sherlock Holmes back in 1892 remain just as true today but there’s a key difference. Back then, they were lacking the data. Today, brands and businesses have access to a treasure trove of data but to remain competitive in a crowded marketplace, driving success for your brand means utilizing these insights to make smarter, data-driven decisions.

How to harness consumer and market insights for 2021

How to harness consumer and market insights for 2021

According to a survey of 500 analytics and business intelligence professionals from around the globe, 56% of organizations leveraging analytics are experiencing faster and more effective decision making, and more than half (51%) are reporting better financial performance. With an exit from the pandemic on the horizon, organizations are looking to capitalize on potential higher economic activity - and marketing and communications teams will play a key role in this. So, how can you ensure that your brand stands out?

Join Marianne Taudiere, VP account management, NetBase Quid and Chris Paxton, chief strategy officer, Hotwire Global, in a webinar, The perfect ammunition for planning: How to harness consumer and market insights for 2021 on Wednesday 28th April at 11am EST / 4pm BST as they discuss how to utilize the power of insight to your business advantage, in the context of today’s increasingly busy and competitive marketplace.

The session, moderated by Kenneth Hein, US editor, The Drum, will explore why gathering greater insight into target audiences allows you to differentiate and drive success for your brand, and how utilizing that insight enables you to make sharper decisions and outshine competitors. Experts will also share their top tips on how marketers can use consumer and market intelligence to fuel strategic planning, both now and in the future.

Traditionally, discovering trends and opportunities in large data sets has not been easy. It was both resource and time intensive, and because human beings were required to run the analysis, there was always the chance that bias was introduced into the data, whether it was due to methodology or interpretation. The emergence of social media has compounded the complexity of this research even further, with Twitter alone contributing 500 million tweets to the deluge of social media posts daily. As a result, traditional research and analysis methods can’t keep up.

Now, thanks to advances in technology and AI, research teams are empowered to focus less on gathering data and turn their focus to deriving the insights needed to make the data actionable. As this webinar will explore, by looking at the data from multiple angles, you can get a head start on using those insights to better understand your market, your competitors, and your brand to stay competitive in your market and, ultimately, come out on top.

Register for the free webinar here.

Technology Brand Strategy Webinar

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