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Business on the Move, featuring KFC, NFL, Nespresso and more

Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions from NFL, Nespresso and KFC

Another week another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers.

Over the past seven days, we’ve seen fresh appointments, reviews, and acquisitions at NFL, Nespresso, KFC and more.

Looking for a new agency partner of your own? Check out The Drum Recommends, where you can search for trusted partners and access expert industry knowledge that could help you make your selection.

If you’ve got a business on the move story for us, send it to for consideration before next Thursday.

Account wins

Genius Sports Group has been named as the new exclusive, official data partner of the National Football League (NFL).This multi-year partnership will power the future of NFL fan experiences, creating a new technology hub to deliver new solutions across data, betting and media.

Following news of its global media review, Facebook has added creative agency Johannes Leonardo to the roster of Instagram. The team at Johannes Leonardo will work in tandem with Facebook’s internal Creative X team.

Volkswagen has appointed Havas CX London as its CRM following a competitive pitch. Incumbent Rapp is expected to stick around for a little while longer to oversee the transition. From July, Havas CX will be responsible for revving up CRM strategies for Volkswagen Group: VW, Audi, Seat, Škoda, Cupra, VW Commercial Vehicles and Volkswagen Financial Services.

MediaCom is handling the first-ever national campaign for Impossible Foods.The plant-based meat brand is yet to appoint either a creative or media agency of record, however its current alliances with W+K Portland and MediaCom are reported to be open-ended.

Sydney independent creative PR and social agency Poem has kicked off its appointment to the Nestlé agency roster by working with Nespresso and Nescafé.Nestlé adds to the agency’s enviable list of clients, which includes the likes of PlayStation, Blackmores, Beats By Dre, TedxSydney, Krispy Kreme, Sunglass Hut, Place Management NSW (The Rocks & Darling Harbour) and Icebreaker.

Fashion retailer White Stuff has appointed Journey Further to handle its performance marketing activity.Journey Further, which has offices in Leeds, London and Manchester, won the account following a competitive five-way pitch and will manage an annual seven-figure spend across PPC, display and paid social, as well as creative development for these channels.

Ongoing Pitches

KFC is set to hold the final pitches in its CRM review this week.The fried chicken giant is looking to appoint a successor to incumbent Irish, which did not participate in the pitch. Agencies including Havas, MRM and Rapp remain in contention.


Boston-based agency Connelly Partners is setting its sights over the border by expanding into Canada following the acquisition of VRX, an agency based in Vancouver.VRX Studios specializes in photography and other visual content for the hospitality sector.