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Ad of the day: Satan secures role at Mint Mobile’s competitor after Match.com romance

Unleashed full-time from his fiery pits after finding love on Match.com, Satan is once again making hell on earth with his new role at Mint Mobile’s ’competitor’ Big Wireless.

Another hit from Ryan Reynolds’ production company Maximum Effort, the mockumentary-style ad sees Satan wreaking havoc at the generic mobile provider. “Finding love on Match inspired me to look for other ways to be happy,” Satan candidly tells the camera, as he works at his desk that's decorated with a dead desk plant and a human skull.

“So I took a new job at Big Wireless. These guys torture people on a whole other level. I'm learning so much!”

An ode to bad business, since taking up his role, Satan is seen adding policies that exploit Big Wireless’ customers, as the brand works to outperform Mint Mobile. “It’s been a real addition to the team. Prices are up. Hold times have doubled and some fees are so hidden, we can’t even find them,” reveals Tim, vice-president of ’fee hiking’.

Taking note from the school of Pixar, Maximum Effort shows signs of slowly creating a connected universe by dropping the popular prince of darkness between Match.com and Mint Mobile, while the empty movie theater in the first ad references Reynold’s historic Deadpool flop.

Inspired by Tim Curry’s depiction in Ridley Scott’s ’Legend’, Satan was first introduced back in December in a funny ad devised for Match.com. ’Match Made in Hell’ accurately depicted the hellscape 2020 turned out to be, by pairing 2020 up with none other than Satan himself.

Hooked up via the app at the beginning of the pandemic, the couple spends 2020 taking advantage of the freedoms they took away from people. Against a backdrop of Taylor Swift’s ’Love Story’ their dates include trips to empty cinemas, exercising in abandoned gyms, and they even have the audacity to nick toilet rolls from public toilets. Reflecting on the year, the two muse that they don’t want it to end – a sentiment not felt by most, as while it may have been a match made in ’heaven’ for them, it’s been hell for everyone else.

The big production for Mint Mobile's latest ad is a far cry from Reynolds PowerPoint presentation back in May. Reynolds started the ad by explaining that it was in the middle of making an ‘epic’ ad but that because of coronavirus, they’ve stumped for just a PowerPoint. The ad then continues onto a parody of PowerPoints, complete with cheesy stock imagery and, at one point, a puppy.

And, not one to miss out on a craze, in February Mint Mobile latched onto Bitcoin hype with a ’true story’ of one man's plight to remember his logins. In the ad, the unlucky investor explains how he lost access to his account which is now worth $280M on a $500 initial investment. Each day he rises early to begin a “long day of reflection” climbing to the apex of Eagle Peak to sit on his “remembering rock”.

You can watch 'Dream Job' in full above, or click on the Creative Works gallery below to vote for it. To get in touch about Ad of the Day, please email: imogen.watson@thedrum.com.

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