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World Creative Rankings: The top creative directors and chief creative officers revealed

Bruno Bertelli's work for Heineken's James Bond tie-in ads took him to the top spot

The most awarded creative directors in the world have today been revealed in the latest instalment of the World Creative Rankings.

Published by The Drum, this annual study aggregates and analyzes the results of all of the advertising industry’s major international award schemes to determine which companies, clients and creatives produced the most celebrated work of the previous calendar year.

Last week, we revealed which advertising agencies, holding companies and networks had pulled in the most awards for their creative work over the past year, with Dentsu Tokyo, Omnicom and BBDO enjoying the top spots respectively. We also drilled down into the agency scenes of key regions, revealing that AMV BBDO, McCann New York and Dentsu Tokyo led in their respective territories.

Today, we explore the people behind the work, with rankings of the top chief creative officers, executive creative director and creative directors published.

Chief creative officers

  • Bruno Bertelli of Publicis Italy takes the top spot, rising from joint 21st position last year.

  • Former top 10 finalists David Lubars and Greg Hahn also appear at the summit, alongside Scholz & Friends CCO Mathias Spaetgens and his Serviceplan Group counterpart Alexander Schill.

  • See the full rankings here.

Executive creative directors

  • Scholz & Friends ECDs Oliver Handlos and Robert Krause took joint first place in the executive creative director listings this year; previously they charted sixth and 8th in the 2019-20 rankings.

  • Other top 10 appearances included Thim Wigner of Jung von Matt, Pablo Dachefsky of Publicis Groupe and Bjorn Stahl of Ingo Stockholm.

  • See the full rankings here.

Creative directors

  • Three creative directors share the top spot this year, with Malik Benamara appearing alongside Max Marohn and Sebastian Stelzer of Scholz & Friends in the creative directors’ listings.

  • Other pairings in the top 10 included David CDs Jean Zamprogno and Fernando Pellizzaro in joint fourth, and Ivan Au and Lili Jiang of Cheil Hong Kong, in sixth.

  • See the full rankings here.

Coming up next

Tomorrow, we'll be revealing which campaigns won the most awards, as well as the best art directors and copywriters in the industry.

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