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Find out who’s a finalist of The Drum Awards for Online Media 2021


By Dani Gibson | Senior Writer

April 1, 2021 | 11 min read

The Drum Awards for Online Media reward original, clever and thought-provoking work across the best platforms.

OMA 2021 finalists

Find out who's a finalist of The Drum Awards for Online Media 2021

This year’s jury brought together global experts with Anna Doble, digital editor of the BBC World Service English, leading the helm as chair of the judging panel.

Following the virtual judging day, where our jury deliberated the top media platforms and campaigns of the past 12 months, we can now reveal the full list of finalists. Check it out below and join the conversation on social with #TheDrumAwards.

Do you want to find out if you’re a winner? You can watch our virtual show live on Friday 30 April at 12pm EST/4PM GMT. Register here to be kept up to date.

Partners of these awards are the Journalists' Charity and Press Association.

Brand of the Year

  • Al Jazeera

  • Jungle Creations

  • PinkNews

  • Politico SRL

Outstanding Digital Team of the Year

  • Al Jazeera

  • BBC Shared Data Unit

  • Channel 4 News

  • Sky News

  • VICE

Video Team of the Year

  • 5 Minute Crafts

  • Al Jazeera Close Up

  • Carwow

  • Channel 4 News digital

  • ITV Central

  • PinkNews

  • Sky News Video Team

  • South China Morning Post Video Team

  • The Telegraph

Social Media Team of the Year

  • Al Jazeera English

  • Al Jazeera Media Network

  • Insider

  • Jungle Creations

  • Mediatonic

  • RT Channel

  • Sky News

  • The Economist

Commercial Team of the Year

  • Carwow

  • Haymarket Automotive Studio

  • Hearst UK

  • Immediate Media

  • Politico SRL

  • The Ozone Project

Publisher of the Year

  • LADbible Group

  • PinkNews

  • Tortoise

Journalist of the Year

  • Daniel Hilton, Middle East Eye

  • Kiran Moodley, Channel 4 News

  • Oli Dugmore, JOE Media

  • Rachel Premack, Insider Inc.

  • Sandra Gathmann, Al Jazeera

  • Timour Azhari, Al Jazeera

  • Vic Parsons, PinkNews

Editor of the Year

  • Andrew J Phillips, Al Jazeera

  • Ben Goggin, Insider Inc.

  • Fiona Sinclair Scott, CNN

  • Laura Lucchini, Ruptly GmbH

  • Nikhil Swaminathan, Grist

  • Zach Tracer, Insider Inc.

Branded Content Team of the Year

  • Bustle Digital Group

  • BuzzFeed UK

  • Channel 4

  • Haymarket Automotive Studio

  • Immediate Media Co

  • Jungle Creations

  • RT Channel

  • South China Morning Post

Editorial Team of the Year

  • Al Jazeera

  • BT Sport

  • China Global Television Network Europe Limited

  • Global News Ltd, BBC

  • Ink Global

  • LADbible Group

  • PinkNews

  • Ruptly GmbH

Content Creator of the Year

  • Al Jazeera English

  • Al Jazeera

  • Katie Lingo Ltd.

  • Milena Dambelli, Channel 4 News

Specialist News Site

  • DeSmog Uk

  • GGRecon

  • Grist

  • Middle East Eye

  • PinkNews

  • The Calvert Journal

Best Designed Site

  • 101 East - My Son, The Stranger

  • The Calvert Journal

Best Sports News Site

  • CNN Sport

  • Goal

  • The Telegraph

Best Site for News-led Journalism

  • Al Jazeera English

  • CNN International

  • HuffPost

National News Site of the Year


  • ITV News

  • LinkedIn

  • Sky News

Best Local/Regional News Site

  • Belfast Live

  • The Calvert Journal

Editorial Innovation of the Year

  • Al Jazeera for 'Still Here'

  • Al Jazeera for 'Know Their Names'

  • BBC for 'Voice-First Formats team in BBC Sounds'

  • ITV News for 'Black Voices In Conversation'

  • RT Channel for 'The Endless Letter on Instagram Stories'

  • RT Channel for '#VictoryPages: Social Media History'

  • The Scotsman for 'The Scotsman Sessions'

Breaking News Story of the Year

  • Al Jazeera for 'Beirut Explosion'

  • CNN digital coverage for 'Beirut Blast'

  • Sky News for 'Beirut Explosion'

Best Use of Social Media

  • Al Jazeera English on Facebook and Twitter

  • Al Jazeera Media Network for '2020 US Elections Camapaign'

  • China Global Television Network Europe Limited for 'The Alps: Timeless and Changing'

  • ESPN & Vodafone: 'The British & Irish Lions'

  • Global Media & Entertainment, LBC Digital

  • Mediatonic for 'From Beta Hype to Pop Culture: How Social Media Elevated Fall Guys'

  • The Economist's US elections coverage

  • The Sun's Jabs Army, supporting Britain's vaccination drive

Best Use of Crowd Sourcing or Citizen Journalism

  • CNN

  • LinkedIn

  • Redfish Media

  • Subtext

Best Commentary/Blogging

  • #Write52 and #Write26, Katie Lingo Ltd.

  • Al Jazeera English Opinions Team


  • FactCheck, Channel 4 News

  • The Egypt they detest, Al Jazeera Digital

Editorial Campaign of the Year

  • Confronting Racism: Britain’s Big Race Divide, CNN

  • Five days about the future, Expressen

  • Good Morning Britain's 1 Million Minutes Campaign, ITV

  • How America built the racial wealth gap, Insider Inc.

  • I

  • Mixmag Blackout Week, Mixmag

  • Russia Z: The Calvert Journal, Calvert 22 Foundation

Best Campaigning / Investigative Journalism

  • 101 East - The $5 Forests, Al Jazeera English

  • 'How a consulate in Lebanon became feared by the women it was meant to help' CNN

  • 'Investigation revealing superstar DJ Erick Morillo's 28-year history of sexual abuse and harassment' Mixmag

  • 'Lobbying against clean air' DeSmog UK

  • 'The Epidemic with Anton Krasovsky' RT

  • 'The King, the crop top, and the poodle' Channel 4 News

  • 'Massacre in the mountains: How a religious festival turned into a killing spree' CNN

Podcast of the Year

  • Al Jazeera, 'The Take'

  • Channel 4 News, 'The Fourcast'

  • ITV News, 'Will Trump Win?'

  • Insider Inc, 'Brought to you by…'

  • Nature, 'Coronapod'

  • Netmums, 'Sweat, Snot & Tears'

  • VICE, 'VENT'

Commercial Campaign of the Year

  • Channel 4, 4Studio and The Body Shop: 'Unseen Kingdoms'

  • Evening Standard and Wilkinson Sword: 'A Stroke of Genius'

  • Reach, 'The Power of Pause: taking time to help those who need it'

  • LADbible Group and PlayStation, 'Play Day'

Native Advertising Campaign of the Year

  • BuzzFeed UK, Proper Tasty and Philadelphia

  • Haymarket Automotive Studio, 'Giving fans The Full Monte with Toyota GAZOO Racing'

  • Haymarket Automotive Studio, 'Keeping Volkswagen Commercial Vehicles moving in a pandemic'

  • Immediate Media, Lego Duplo: 'Take 10 to Play'

  • South China Morning Post, 'Holiday at Home, in partnership with the Hong Kong Tourism Board'

Best Commercial Innovation

  • Channel 4, Brandm4tch

Best Launch/Relaunch of the Year

  • BT Sport

  • Channel 4 News, 'The Fourcast'

  • easyJet Traveller

  • Ink Global

Technical Innovation of the Year

  • Al Jazeera for ’The Failed Deals of the Century’

  • Channel 4 News for ’#DeterringDemocracy: The Trump data leak’

  • Engine Connatix for ’Video Insights’

  • RT Channel for ’Lessons of Auschwitz: VR tribute by school students’

  • The Digital Voice for ’How Cavai Bubble breaks the advertising mould’

Best Pivot Initiative

  • Zoe for ’The Zoe Covid Symptom Study’

  • CNN for ’Coronavirus: Fact v Fiction Newsletter’

  • Al Jazeera for ’Start Here with Al Jazeera’

  • Haymarket Automotive Studio for ’Keeping Volkswagen Commercial Vehicles moving in a pandemic’

  • LinkedIn for Putting a Spotlight on Trusted Information’

  • US Chamber of Commerce for ’Providing small business resources on Covid-19'

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