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Finalists revealed for The Drum Awards for Search 2021

The J. M. Smucker Company, one of this year's nominees.

The Drum Awards for Search recognize creative thinking, strategy, and technological innovation – setting the standard for best practice across both organic and paid. Search remains a crucial weapon in any advertiser’s arsenal and is among the most effective ways to connect with customers.

This year’s judging panel brought together an international group of senior marketers from companies such as Squarespace, Net-A-Porter, Essence, Merkle and LinkedIn. The jury was led by Miracle Inameti-Archibong, head of SEO at Erudite.

The judges got together via Zoom to discuss the entries and create a shortlist. You can see the full list below and join the conversation on social with #TheDrumAwards.

While we won’t be able to get together in person, you can safely join the celebrations on Wednesday 28 April 2021 as we announce this year’s winners at a lively virtual ceremony. Register here to get an email reminder.

Finalists

Automotive and Transport

  • Evolved Search for Select Car Leasing

  • Gravytrain for Mycarcheck

  • Horizon Media for Avis Budget Group

  • Mediahub Worldwide for Harley-Davidson

  • PR Agency One for Auto Trader

  • StudioHawk for WhichCar

B2B

  • 7DOTS for Marsh

  • Catalyst for UPS

  • Hallam for Orgvue

  • iProspect for Workday

  • MediaVision for Instant Offices

Best Pivot Initiative

  • Crafted for Natural History Museum

  • Digital Ethos for Swift Direct Blinds

  • Distinctly for Wildgoose

  • Docklin for Office Depot

  • Horizon Media for Avis Budget Group

  • Liberty Marketing for Pure Property Finance

  • MediaVision for Instant Offices

  • Performics (Publicis Media) for Vonage

  • Razorfish for H&R Block

  • T-Mobile Total Search Team for T-Mobile

Biddable Team of the Year

  • Impression

  • Ortus

  • PMG

  • Primal

Finance and Professional Services

  • iProspect for Bank of Ireland

  • iProspect for FINEOS

  • Jellyfish for Experian

  • Liberty Marketing for Pure Property Finance

  • Mediahub UK for Western Union

  • Neo Media World UK for HSBC UK

  • Re:signal for WorldRemit

  • Reddico for Direct Line

  • Reflect Digital for Opayo

  • Zenith Media for NatWest

FMCG

  • Green Park Content for Unilever

  • iProspect for Apache Pizza Ireland

  • Journey Further for Farmison & Co

  • Neo Media World

  • NP Digital for Hickory Farms

  • Zenith Global for Nomad Foods Europe

  • Zenith Global for Wella Professionals

Healthcare and Pharma

  • ClickThrough Marketing for Simplyhealth

  • DemandMore for Pure Sports Medicine

  • Merkle for Aptaclub

  • PHD Media for Bayer Sweden

  • Starcom & Performics for PanOptix

  • Stella Rising for CCRM

Music and Entertainment

  • Croud for Audible

  • First Page Digital for Holey Moley Golf Club

  • Performics for Ancestry

  • Verve Search for Buzz Bingo

Not for Profit

  • Crafted for Médecins Sans Frontières UK (Doctors without borders)

  • Distract for National Education Union (NEU)

  • RAPP for Mermaids

  • SYZYGY for Victoria & Albert Museum

  • VCCP Media for Nuffield Health

Organic Team of the Year

  • Crafted

  • Impression

  • Journey Further

  • Merkle UK SEO Team

  • Re:signal

  • Reddico

  • Reprise Digital

  • StudioHawk

  • TIPi Group

Performance Agency of the Year

  • DemandMore

  • Docklin

  • Hallam

  • Impression

  • Incubeta

  • Journey Further

  • Mediahub Worldwide

  • NP Digital

  • Rise at Seven

  • RocketMill

PPC - Best B2B Campaign

  • Croud for IWG

  • Docklin for Office Depot

  • Essence for BT Enterprise

  • iProspect for Workday

  • Liberty Marketing for Pure Property Finance

  • Merkle DWA for Schneider Electric

  • NP Digital for Contentful

PPC - Best B2C Campaign

  • Bluebird Media for Kitchen Time

  • Crafted Médecins Sans Frontières (MSF)

  • Digital Ethos

  • Horizon Media for Avis

  • iProspect for Bank of Ireland

  • Journey Further for Majestic Wine

  • Launch Online for Aria Resorts

  • Mediahub UK for Western Union

  • Mediaworks for Viovet

  • Spark Foundry for Asda

PPC - Most Effective Use of Data or Insights

  • Avantia

  • Essence BT

  • Horizon Media for Avis Budget Group

  • Incubeta for Laithwaite's Wines

  • Incubeta for Superdrug

  • iProspect for Le Creuset

  • iProspect for Workday

  • OMD UK

  • RocketMill for Huggies UK

  • Zenith Media for Various Zenith Clients

PPC - Most Effective Use of Paid Search as part of a Programmatic Strategy

  • Logical Position for Boutique Rugs

  • Starcom/Performics for Samsung

Public Sector

  • Akero for Edge Hill University

  • Anything is Possible for City, University of London

Retail or E-Commerce

  • 7DOTS for Fiorelli

  • Bluebird Media for KitchenTime

  • Evolved Search for Tap Warehouse

  • GA.Agency for Calzedonia Group

  • Impression for Topps Tiles

  • NOVOS for Bloom & Wild

  • StudioHawk for The Good Guys

  • twentysix for CEF

  • Walk-In Media for Vodafone

Rising Star of the Year

  • Rory Tarplee, Clickthrough Marketing

  • Emily Greene, Stella Rising

  • Jacqueline Pascucci, Stella Rising

  • Kathryn Rumptz, Razorfish

  • Rosie Barrett, RocketMill

  • Sophie Brannon, Absolute Digital Media

Search Brand Team of the Year

  • Merkle/Merkle DWA

  • Stella Rising

  • T-Mobile Total Search Team

SEO & PPC - Best Search Software

  • Conductor

  • MUFG Union Bank, Humana, Fortune 100 Bank

  • PPC Ad Editor

  • Squared.io

  • TrafficGuard

  • Yext

SEO & PPC – Integrated

  • Ayima for Diet Doctor

  • GSK & platformGSK for GSK Global

  • Loud Mouth Media for BES

  • Reload Digital for Emma Bridgewater

SEO & PPC - Most Effective Use of Technology in a Search Campaign

  • Channable for Artefact

  • Journey Further for 247blinds.co.uk

  • Starcom for Always

  • Uberall for Rent A Car

SEO - Best B2B Campaign

  • iProspect for Allianz Care

  • LinkGraph for Bright Pattern

  • StudioHawk for Sprintlaw

SEO - Best B2C Campaign

  • connective3 for Canine Cottages

  • Escaping Gravity Ltd. for Monica Vinader

  • NP Digital for Adobe XD

  • Reddico for Energy Helpline

  • Reprise Digital for Johnson & Johnson

  • Rise at Seven

  • Rise Interactive for Dairy Management, Inc.

  • The SEO Works for House of Oak

  • Walk-In Media for Vodafone

SEO - Most Effective Use of Content

  • connective3 for thortful

  • Green Park Content for Unilever

  • Merkle for Aptaclub

  • NP Digital for Adobe XD

  • PR Agency One for Auto Trader

  • RAPP for Mermaids

  • Rise at Seven

  • s360 for Bauhaus

SEO - Most Effective Use of Data or Insights

  • Domino’s UK & Starcom SEO for Domino's UK

  • iProspect for Dalata Hotel Group, Clayton Hotels

  • Neo Media World UK for Nestle Buxton

  • Propellernet

  • RAPP for Mermaids

  • RVU for Uswitch

  • s360 for BAUHAUS

SEO - Most Effective Use of PR

  • connective3 for thortful

  • Digitaloft for Cosmetify

  • Foundation Digital for Groundworks

  • HomeToGo

  • Impression for We Are Marmalade

  • PR Agency One for Auto Trader

  • Propellernet

  • Rise at Seven

  • Verve Search for Buzz Bingo

SEO - Most Effective Use of Social Media

  • Fingerspitz for Bruynzeel Keukens

  • Publicis Groupe PSOne, Digitas SEO for The J. M. Smucker Company

Sport and Leisure

  • Mediaworks for Leisure Lake Bikes

  • Quiet Owl {formerly Big Tree}

Technical Innovation of the Year

  • Anything is Possible for City, University of London

  • Increasingly and Adible Scandiborn

  • PPC Ad Editor, Inc

  • RankingCoach for Strato

  • Squared.io

  • Zenith Media

Travel and Tourism

  • iProspect for Aer Lingus

  • Launch Online for Aria Resorts

  • PMG for Omni Hotels & Resorts

  • Rise at Seven

  • Starcom/Performics for Trafalgar

  • Sykes Holiday Cottages SEO Team

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