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Business on the Move, featuring Comic Relief, Channel 5, S4 and more

Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions from Comic Relief, Channel 5 and Absolut

Another week another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvres.

Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions from Comic Relief, Channel 5, Absolut and more.

Looking for a new agency partner of your own? Check out The Drum Recommends, where you can search for trusted partners and access expert industry knowledge that could help you make your selection.

If you’ve got a business on the move story for us, send it to for consideration before next Thursday.

Account wins

Leo Burnett has been appointed by Comic Relief as its creative partner for Red Nose Day 2022.The creative agency has been tasked with creating a 360 campaign that builds on the ’Funny is Power’ brand platform launched to support 2021’s Red Nose Day.

Following a competitive pitch process, Channel 5 has appointed Brandnation to handle a press and influencer campaign to support the launch of the channel’s second season of hit show 10 Years Younger In 10 Days.Working closely with Channel 5’s in-house team, Brandnation will be responsible for supporting the new show with a creative paid influencer marketing strategy, as well as providing tactical media support dedicated to the show.

Dentsu has been appointed as the agency partner for William Grant & Sons, an independent, family-owned Scottish company that distils Scotch whisky and other selected categories of spirits. The appointment is the result of an Asia Pacific business consolidation that concluded at the end of 2020. This will see Dentsu driving omnichannel marketing for William Grant & Sons across the APAC region.

Ogilvy has announced it has been selected by leading spirits brand Absolut Vodka as its new global lead creative agency. Ogilvy’s remit will include global strategic and creative duties for the brand, focusing on its lead market priorities, with the ambition to grow and accelerate its leadership position.

Consumer electronics company Casio has appointed Journey Further to handle its performance marketing activity.The appointment will see Journey Further, which has offices in Leeds, Manchester and London, manage PPC and SEO for the Japanese brand, with a focus on growing consumer sales of its timepiece range, including the iconic G-Shock watch.

Ongoing pitches

Several agencies remain under consideration for Asda’s creative account, including the incumbent AMV BBDO.Publicis Groupe is also in the race, with a team led by Leo Burnett. The news comes as Asda copes with the exit of its chief customer officer, Anna-Maree Shaw.


The latest addition to S4’s breakneck evolution comes with the adoption of Jam3, which is to merge with MediaMonks to further reinforce its creative and content output. Founded in 2004, Jam3 employs 150 people from four international offices and boasts an enviable client roster including the likes of Facebook, Adidas and Levi’s. It joins a further seven new clients added to S4’s books in 2020, namely BMW/Mini, Cisco, PayPal, Embibe, Pokemon, Harley Davidson and St Jude’s Children Hospital.