The Drum Awards Festival - Extended Deadline

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The Future of Live Events: The Impossible Normal

By The Drum Network, Staff Writer

March 25, 2021 | 2 min read

Last time we spoke about the opportunities and potential of hybrid events. This episode we’re diving into the nitty gritty of hybrid, from the current issue of solving the virtual networking problem, to maintaining the hype pre- and post- digital event.

To begin with I asked Emma Bartholomew, who sits on the advisory board for Paradise, to tell us about why ‘hybrid’ events have become the great hope of the industry over the next few years.

Then Neil Mason, executive creative director for INVNT, tells us about why some of the challenges around hybrid events are no different from those around more traditional formats, but how tech like VR and AR are accelerating those opportunities. To begin with I asked him about his path through the industry to date.

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Content created with:


[INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™ was established as an evolution of the founding global live brand storytelling agency INVNT in 2008, with a vision...

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Paradise London is an independent fully-integrated creative agency dedicated to enhancing, connecting and refining brands worldwide.

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