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Meet The Drum Roses Awards 2021 jury

This year’s Roses Awards 2021 jury has been revealed

The Roses Awards celebrate the creativity and talent of creatives working outside London.

This year’s jury, chaired by Richard Denney, executive creative director of St Luke’s

includes industry experts from Vine Creative, Msarscott, Dyson, Wunderman Thompson, Harris Tweed Hebrides, Guinness World Records, ACNE London, Kindred, Beehive, Stand, Emperor and Fever PR.

The deadline for entering the awards has passed but you can still enter by applying for an extension. In the meantime, find out more about some of our outstanding judges below.

Nene Parsotam
Vine Creative
Nene Parsotam
creative cirector
With over 17 years’ experience working within the advertising and design industry, Partsotam is a creative director specializing in idea conception, digital campaign idea generation, art direction and UI design. She has had a very varied career, having worked in some of the top global ad agencies, including Ogilvy, Inferno, MC Saatchi, JWT, Wunderman, Digitas LBI, Publicis, Adam & EveDDB and BBDO. Still working alongside agencies, Partsotam now runs VINE Creatives and also co-founder of WeAreStripes, a career progression initiative for creating opportunities for ethnic diverse talent covering sectors including advertising, visual effects and animation, gaming social and digital.
While there will be a suite of work which is relevant to the Covid situation, it would be great to see work that reminds us why we work in and love this industry. So work that is playful, fun, thoughtful, enlightening and most of all, inspiring. Both types of creativity should be celebrated and rewarded. This will show emerging talent how to adjust and adapt to and to global situations as they unfold, using their creativity and uniqueness to continue to tell both theirs and their brands' stories.
Jo Arscott
Msarscott
Jo Arscott
global creative consultant
Arscott is a globally experienced executive creative director. She has worked for agencies in the world’s leading networks including Saatchi & Saatchi, Momentum Worldwide and JWT; and on the world’s leading brands including Coca-Cola and P&G. Her consumers being everything from a Naascar fan in Middle America to a mom in the Iraqi war zone. Back in the UK, Arscott consults and mentors globally. She has also won industry awards across the board and advertising accolades including The Dots, ‘Female Trailblazer’ and Design Magazine, ‘Remarkable Women.’ Just as importantly, Arscott is a diversity advocate and was recently a guest panelist for WPP Roots UK on ‘Structural Racism in Creative Industries.’
London is fabulous. But it’s blind. There is SO much talent across the UK. There is so much DIVERSE talent. Creatives from different regions with different consumers and different barriers. And that makes them GREAT. I can’t wait to see the diverse, exciting ideas approaching my home desk. I’m lucky to see. We should – and will all see. The Drum Roses makes sure of that.
Andrew Holden
Dyson
Andrew Holden
creative director NPI creative
Starting off in a small provincial digital agency, Holden has now worked for over 25 years in digital design for agencies and in-house teams. In that time he has headed up local and global digital accounts and campaigns (for brands like Martini, Madame Tussauds, Historic Royal Palaces, Universal Music, Natural History Museum, PepsiCo, Omega and Citroen) and now leads the NPI creative team at Dyson - responsible for designing ‘On-product’ and ‘Connected’ user experiences across all its current and future categories and products.
Being asked to be a judge at this year’s Rose Awards is extremely exciting and a real privilege. I’m looking forward to seeing work which is elegant in its simplicity, resolute in its purpose and as John Chris Jones said: “Designed on the assumption that people are not heartless or stupid but marvelously capable given the chance.
Christopher McKee
Wunderman Thompson
Christopher McKee
creative director
McKee is an experienced creative that does things differently. He opened a pub to fight for football fan equality and used AI to script an entire Premier League season. He even made someone cancel their son’s first birthday party in favor of the Champions League. Originating from the Midlands, he currently runs BT and BT Sport at Wunderman Thompson, London.
As a Brummie living in London, I’ve fought incredibly hard to retain my ‘normalness’ stature in the advertising game – which is tough after a decade in Shoreditch! This year I’m looking to see a little of this in the work, with ideas, initiatives and game-changing creative that has genuinely impacted real people over the last year. Concepts that have someway made our lives easier or more bearable at a rather crappy time of human existence.
Mark Hogarth
Harris Tweed Hebrides
Mark Hogarth
creative director
Hogarth has been creative director of Harris Tweed Hebrides since 2008 and has a brand consultancy in fashion and textiles although the vast majority of his work is as part of the multi award-winning Harris Tweed Hebrides team that have been credited with transforming the unique heritage industry. In addition to working with Harris Tweed, Hogarth has been an ambassador for Johnnie Walker Black Label (2015) and content creator for luxury leatherwear company Ettinger 2014 -16. He sits on the Advisory Council of The Campaign for Wool and was featured in The Macallan Conversations Make The Call campaign.
The Roses Awards have profiled and awarded an incredible variety of work over the past decade and I expect this year will be no different. I look forward to seeing work that clearly shows an authentic illustration of product, people and place. We are in a new world order framed by the pandemic and climate change and the industry has adapted to this with inspiring content projected through pioneering technology.
Neil Foster
Guinness World Records
Neil Foster
vice president – creative consultancy EMEA and APAC
Foster has spent the last 25 years working in PR and Integrated Advertising agencies in London, Sydney and Melbourne. He joined Guinness World Records in 2019 to help drive the growth of its in-house agency providing record breaking solutions, productions and campaigns for brands and agencies. Prior to joining this, he led the brand marketing team at Burson Marsteller. This followed a five-year stint as managing director of the PR agency housed within independent integrated marketing group Cubo, where he launched the Earned Agency securing briefs from Brompton Bicycle, Newman’s Own, P20 Suncare, Very Lazy and Busch Gardens.
The Roses is such an important awards programme and hyper relevant this year as we’ve all seen what can be achieved not working in an office in a city. I’m particularly interested in seeing how out of home has fared as it feels like we’ve hardly been out of home at all. The challenges our industry has face over the past 12 months will undoubtedly have changed people’s perspectives and ways of working. Which in turn will hopefully have raised the level of invention.
Kate Murphy
ACNE London
Kate Murphy
creative director
Murphy began her career at the London office of an LA start up called the Audience, which united brands with the power of influencers and counted Sean Parker, Ari Emanuel and Oliver Luckett as its co-founders. Following which she moved to Virtue, the creative agency of Vice before joining BBH where she headed up BBH Live and worked on Tesco, Absolut Vodka and London Fashion Week. Kate then joined Lucky Generals to look after Co-op, Zoopla and Fever Tree before joining Acne to run their creative department in London.
As someone who comes from a small town in the countryside I am so excited to get back out of the London bubble and see what the rest of the country has to offer with their creativity,
Chris Bamford
Kindred
Chris Bamford
creative director
A career creative thinker, Bamford has crafted campaigns across pretty much every category and continent – from public sector and purpose driven campaigns for the 2012 Olympics, Movember and Public Health England, to global brand platforms for the likes of Diageo, PepsiCo, Samsung, BMW and Lexus. Over the years he has gained an innate understanding of what entertains, engages and enlightens audiences through words, images, moving pictures and experiences. Starting out as a journalist, he was then lured into agency land and has since worked for some of the world’s most famous brands, as well as some of the industry’s top agencies, including freuds, BBH and JCPR.
There’s creativity WHERE?!’ said a fictional, short-sighted, set-in-his-ways colleague of mine. 'OUTDSIDE the M25?! Has this sighting been corroborated?,' he continued. As a son of Walsall who started his career at BBC Pebble Mill and on the agency scene in Edgbaston, I puffed-out my chest and said: “Yes, Derek, it has. In fact, some of the amazing campaigns I’m judging at The Drum Rose Awards 2021 will blow you tiny mind.” He then sloped off towards the HR dept.
Martin Glaton
Beehive
Martin Glaton
founder & creative director
Having been hired by Sir John Hegarty at BBH, which was awarded the most creative agency in the world 10 years in a row, Glaton’s budding career as a milkman was cut short. However, he went on to create effective, award winning campaigns for brands such as Levi’s, Sony and Audi. Galton then moved to Leagas Delaney to become head of art, leading to award-winning campaigns for Adidas, Harrods and Porsche. He also spent time in USA launching Leagas Delaney America. In 1999, Martin started his own agency, Hooper Galton, which after 12 successful years was acquired by VCCP. In 2019, he founded Beehive, an agency alternative, where he is creative director.
What I’ll be looking for in this year’s entries are what I always look for when judging an idea. Does the idea grab attention? If it doesn’t then you might just as well throw it in the bin. And does the idea say something relevant? It’s amazing how many times these two simple points are forgotten and the main reason why advertising fails. But when an idea has both, not only will it work, but it also has every chance of winning a top gong.

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