In this episode of The Drum Network Podcast, we're joined by experts from Lively and Verve to discuss hybrid events. We take a look at the definition of hybrid, how agencies and brands are adapting to consumer expectations, and ask if content or UX is the bedrock of a great hybrid event.
"I don't think people should do hybrid because it's trendy. You need to think about what works for your brief and what works for your audience. It's great to get data, it's great to get an open audience, but if the main point of your event is to get sales leads and customer relationships, can you get that through any kind of virtual offering to your physical event?"
"I feel like we've been in the dark ages. Oh my god, the world's just opened up to us with with the ability to leverage technology around creativity. It's fantastic."
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Verve The Live Agency
We design and produce world-class events, conferences, brand experiences & social media campaigns.Find out more
LIVELY WORLDWIDE LLC
Lively have a clear vision for the future agency model: Build an independent global agency that takes the last 20 years of experiential, content and digital marketing into new, integrated solutions. We've delivered award-winning work for numerous clients across many sectors, including Spotify, Mazda, Ericsson and Coinbase. We're a global agency but that doesn't mean we've got large offices all over the world. In fact, it's quite the opposite. Our core operation is based out of London and reinforced with satellite operations in the US and Europe.Find out more