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The Drum Network Podcast: the future of live events part one

By The Drum Network, Staff Writer

March 11, 2021 | 2 min read

In this episode of The Drum Network Podcast, we're joined by experts from Lively and Verve to discuss hybrid events. We take a look at the definition of hybrid, how agencies and brands are adapting to consumer expectations, and ask if content or UX is the bedrock of a great hybrid event.
"I don't think people should do hybrid because it's trendy. You need to think about what works for your brief and what works for your audience. It's great to get data, it's great to get an open audience, but if the main point of your event is to get sales leads and customer relationships, can you get that through any kind of virtual offering to your physical event?"
"I feel like we've been in the dark ages. Oh my god, the world's just opened up to us with with the ability to leverage technology around creativity. It's fantastic."
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Marketing

Content created with:

Verve The Live Agency

We design and produce world-class events, conferences, brand experiences & social media campaigns.

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LIVELY WORLDWIDE LLC

We create without constraints.

Our work sits at the intersection of creativity and technology.

With one eye on the data and another on the future,...

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