One Minute Briefs is inviting creatives to mark World Wildlife Day by devising posters that remove nature from branding to highlight the mounting social and environmental cost of a collapse in global biodiversity.
Devised by One Minute Briefs and launched on World Wildlife Day last year, the arresting campaign highlights how a great silence descending on our dwindling open spaces risks impoverishing us all.
The campaign has been brought to life with support from the Voice for the Planet coalition which includes WWF, Conservation International, The Nature Conservancy, the International Union for Conservation of Nature and the RSPB.
This year’s #WorldWithoutNatureBrief
A direct follow up to last year’s event, One Minute Briefs is asking creatives to support #WorldWithoutNature by removing animals from badges and logos, only to set them free displayed in their natural habitat for #WorldWildlifeDay.
One Minute Brief of the Day:
— One Minute Briefs (@OneMinuteBriefs) March 3, 2021
Adland creatives who answer this call will be invited to bring thew concept to life by reimagining well-known global brands.
Among the brands taking part is the WWF, which will remove the iconic panda from its logo for the day for the first time in its history, joining the likes of Hootsuite, Brewdog and PG Tips, which will remove owls, mutts and chimpanzees from their logos to show how much more dull a life without nature would be.
Other participants include English Premier League football teams such as Aston Villa, West Bromwich Albion and Wolverhampton Wanderers, which will also strip symbols of nature from their badges in a display of solidarity.
All entries should be tweeted to @OneMinuteBriefs and @WWF with the hashtags #WorldWithoutNature and #WorldWildlifeDay.
Last year’s event proved to be a runaway success with observers left startled by the jarring absence of familiar figures such as Disney’s Mickey Mouse; Lacoste’s alligator and Ferrari’s famous steed.
How are brands making a noise on World Wildlife Day?
Felicity Glennie Holmes, executive director, communications and marketing at WWF International said: “For the first time in 60 years of acting for nature, we‘ve taken the panda out of our logo. Our iconic panda is one of the most recognised symbols of the conservation movement, and taking it away is a symbolic move we've made to mark World Wildlife Day.
“We want to show what a world without nature would look like, because in less than 50 years, human activity has resulted in wildlife populations plummeting by an average of 68% – and with every part of nature that we extinguish, we lose another important link to human and planetary health.”
Through concerted action, it is hoped that governments and populations will sit up and take notice to effect policy and behavioural changes necessary to ensure that future species vanishing is limited to the advertising world.