The past 12 months have been challenging for us all, but that doesn’t mean creativity can take a back seat. While we sit and wait for the light at the end of the tunnel, it’s the perfect time to be stretching those creative muscles.
This year’s jury, chaired by Dipesh Mistry, associate creative director of Brave includes heavyweights from M&C Saatchi, Wonderhood Studios, Joint, 72 and Sunny, Digitas UK, Taxi Studio, McCann New York, Mischief USA, Creature, Laundry Service, Revolt, Brave, Ogilvy, BBH Asia Pacific, Wunderman Thompson and Tribal Worldwide London, with more to be announced.
The deadline for entering the awards is Thursday 25 March. In the meantime, find out more about some of our outstanding judges below.
senior art director
Kennedy is an internationally awarded creative that’s worked on everything from 10px emoji’s to Times Square takeovers, he has a broad ranging client experience selling broadband, banks and even a $91m bunny. His most recent work has been with the NHS producing numerous campaigns to assist access throughout the Covid-19 Pandemic.
I’m looking forward to seeing work that should run. Creative that when a brand team sees it, they think, we should do that, or even better, I wish we were brave enough to do that. For me that’s what the Chip Shop awards are all about.
Bird has worked in the industry for nine years with her creative Partner Jack Croft. Starting out in 4creative they were the creatives behind award winning work for Channel 4 News, E4 and The Great British Bake Off. The pair then moved to Wonderhood Studios as the founding creative team and were shortly after named one of Campaigns top creative duos. After two years with the start-up they were integral to winning Branston Pickle and Three mobile. And have made award winning project work for Comic relief and Nike. She was made creative director overseeing all of Mizkan’s business, including Branston, Osu Vinegar and Sarsons.
It’s been a tough year so all I really want is to laugh! Any entries that can crack a smile in this grey, sun-lacking, crusty ol’ mug will do just great. I’d love to see some unexpected thinking, not just puns and innuendos… unless of course they’re ridiculously funny.
Collins has spent the last 26 years working at some of the UK's best agencies for some of the UK's best agency owners. Starting out at FCB in 1986, he soon moved to Gold Greenlees Trott to work for the legendary Dave Trott. At the tender age of 23 he accepted the role of deputy creative director at start-up Leagas Shafron Davis Chick. In 2008 he joined RKCR/Y&R as executive creative director to partner its chief executive officer Richard Exon. Collins is most proud of being the only person in advertising to have won two BAFTAs. He was included in Adage's 'Creativity 50' list of the most influential and inspiring creative personalities alongside Lady Gaga and James Cameron (whoever they are). As his job description has evolved so has his obsession with all things digital, culminating in his being invited to lecture for Hyper Island and learning to code.
No brief, no deadline, no media plan, no budget constraints, no clients, no copyright issues, no legal departments, no advertising regulators, no production worries, no limit whatsoever when it comes to featuring anyone or anything on the planet. A creative person’s nirvana. Except for the fact that, very often, it’s the very restrictions we are forced to abide by that lead us to think up such creative solutions. The beautiful game needs rules and a pitch to play on. So it’ll be fascinating to see whether, for our entrants, that pure freedom turns out to be a blessing or a curse.
72 and Sunny
group creative director
Florence served as brand lead of Instagram global and Unilever brands for Ogilvy. She also collaborated with the Roots to create new music and directed films for both Unilever Campaigns and for The Roots with Citizens Bank, before moving onto shaping culture in the optimistic powerhouse that is 72. Florence has a passion for connecting clients to culture. She has served as EMEA creative director for Beats by Dre, overseeing some of the most impactful social and digital content in the history of the brand. Before returning to the U.S. she served as creative director for COPA90 London where she worked on Adidas, Nike, Uber, Brand USA and Women's World Cup 2019.
This year I hope to see a powerful amount of diversity and purpose in the work. We are moving into a new era. And though things felt backwards in 2020, I believe progress - like a coil- moves backwards before springing forward. It's time to spring forward. So, looking for real creativity, new lenses, authentic voices and less of what used to be considered 'good advertising'. I'm hoping for culture shifting solutions created by the creative abrasion that happens when different minds and cultures collide.
Emma de la Fosse
chief creative officer
De la Fosse's career has seen her lead clients and agencies to creative and commercial success. As well as leading agencies, she has also led many famous brands such as IBM, British Airways, British Gas and Kimberly Clark. She has helped those clients, and more, to win the top industry awards, recognising excellence in brand, integrated, digital, direct and mobile creativity. She and her teams have landed D&AD Yellow Pencils, Cannes Grand Prix, One Show ‘Best in Show’ and DMA Grand Prix through to multiple Effie awards for effectiveness. In 2020, she was awarded the Caples Andi Emerson medal for services to outstanding creativity. De la Fosse puts her ability to flex her creativity across multiple platforms and channels down to a media agnostic, strategically driven approach. She leads by example, believes in meritocracy and is hands-on with the work.
The Chip Shop Awards are what advertising could be if we – clients, agencies and the ASA – were all a little braver. Much of the winning work says stuff that needs to be said so I challenge a media owner to be brave enough to run it. My God, what a breath of fresh air. (And we all know that fresh air helps blow nasty germs away… )I hope this year that the digital work will be as bold, challenging and fresh as the work in the other categories. OOH is still hogging the ‘Gasp’ factor. So, come on digital creatives. Show us what I know you are capable off!
Over 25 years as a designer/director at some of London’s most creative brand agencies, Brandhouse, Futurebrand, Turner Duckworth and Bulletproof. Love's big, bold ideas so is really excited to be involved with the chip shop awards for the first time.
Winning creative awards is often a matter of timing. So much great creative work never gets past nervous clients/poor research. The great thing about Chip Shop is the removal of those parameters.
McCann New York
executive creative director
Rodriguez has worked at Ammirati & Puris and Young & Rubicam. Then a career defining 20 plus years at McCann New York where he is an EVP, executive creative director. He's worked on accounts including Xbox, Coca-Cola, Wendy's, Staples, Sony, Kohl's, Weight Watchers, Verizon, MasterCard, Microsoft, Nikon, Office Depot, Instax and more. Along with his creative partner, Rodriguez currently oversees multiple global accounts. Together they helped Chick-Fil-A with their national expansion, transformed Cigna into a trusted partner and made Nespresso resonate culturally across 30 countries. His work has been recognized by Cannes, One Show, The Webbys, London International Awards, Epica, Cresta, New York Festival, EX Awards and the Effies.
The Drum Chip Shop Awards is all about celebrating work that breaks rules and pushes boundaries. I’m so excited to be judging– especially this year. The pandemic has put brands center stage as consumers asked more of them than ever before. Curious to see how that intersects with the entries this year.
executive creative director
Guimaraes is the maverick behind cultural thunders like Thinx's ""MENstruation"" and ""The Epidemic""—the latest installment of an anti-bullying drive in which Bianca has worked hand-in-hand with Monica Lewinsky. Bianca created those during her time at BBDO. However, not too long ago, she left that cozy job to do something incredibly bold: help launch a new creative agency in the middle of a pandemic. She joined Mischief @ No Fixed Address in July as a founding partner and—in the space of just a few months—made global noise with prominent campaigns. Some of Bianca’s accomplishments include being named as one of Business Insider’s ‘30 Most Creative People in Advertising Under 30’ in 2012, 2014, 2015 and 2016.
We need more awards celebrating creativity with no rules and no boundaries. Embrace the weird and the mischievous.
chief creative officer & co-founder
Middleton met Stu, his creative partner and co-founder of Creature, at Bucks Ad School, and has stuck with him ever since. They did a few placements around town, but ended up at Mother, where they worked all the hours they could find (and a couple more) to land themselves a job at the best agency in town. He - and they - spent the better part of the next decade there, working (and winning awards) on pretty much every client in the building, before ripping the agency’s creative heart out when they left to set up Creature with Dan in 2011.
There's no doubting that the pandemic has been a colossal challenge for the creative industries, leaving advertising's creatives nowhere to hide. But one of the exciting things about us creative types is our ability to solve problems using bold and unexpected thinking. I can't wait to see how the industry's creative heroes have adapted to make work in a world where the usual arms race of big budgets and luxurious production timelines has levelled the playing field.
Gordon is Tupac at an ad shop. At least that’s what his bio on LinkedIn states. He is currently a Creative Director at Laundry Service. His accounts include Jordan Brand, House of Hoops, Hennessy, and UBS. Aside from that, he is a back pocket book reader, object painter, Ancient Alien travel enthusiast, aspiring Pokémon master, Herald of Galactus, and wolf. Gordon is a M. Ad School of Ideas graduate and teacher. He previously worked at Alma in Miami, and 360i in New York. He’s created broadcast, digital, and social campaigns for various brands such as Champion, McDonald’s, Oreo, and Canon.
It’s fitting that this is the awards with no rules because 2020 was a year of no rules. I’m looking forward to seeing work that flourished and stood out amongst all the chaos of COVID. This past year was very restrictive so I want to reward work that safely broke barriers.
Huang is an award-winning creative director. He works with the print creative and production team at Known that focuses on entertainment advertising and corporate branding. Some standout campaigns include the launch of Paramount+, The Drew Barrymore Show, Dreamscape Immersive, Rockefeller Center, Game of Thrones, Silicon Valley and NFL RedZone. Prior to joining Known, John has worked on hundreds of acclaimed theatrical and network campaigns at agencies such as BLT Communications, Art Machine, and Concept Arts. His body of work includes designing movie posters for films such as Iron Man, The Amazing Spider-Man, Star Trek, 2012 and V for Vendetta.
Coming from an entertainment advertising background, I’ve always been fascinated with smart, well-executed advertising that pushes the boundaries of creativity. The Drum Chip Shop Awards is a platform that promotes and celebrates pushing that boundary and has fun doing it at the same time. I am honored to be a part of an incredible panel of judges and look forward to seeing work that goes far beyond just thinking “outside the box”.
chief creative officer
Jex began his career in Paddington, at BMP DDB creating work on VW, Walkers and Marmite. Soon after, he moved onto Fallon in London which made Jex and his long-term partner Rob Potts its first creatives. Whilst there they wrote populist work for the BBC, Skoda, Sony and Timex. Playing a key role in the rise of the hot shop. He later moved on to Mother where he worked on Stella Artois, Coca Cola and managed to grow and win - awards, plaudits, effectiveness, you name it he won it. The “dehydrated-noodle-double” being a particular highlight when he managed to create iconic work for both Pot Noodle and Supernoodles. His next step across London was to become executive creative director of Saatchi & Saatchi,creating work on Toyota, Walls, Fridge Raiders and Carlsberg amongst others. He famously launched the new brand EE after the merger of Orange and T-Mobile.
Hopefully there'll be some exciting and fresh chips, some free thinking and a good laugh.