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Facebook agrees content deals with Australian publishers as truce holds

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By Shawn Lim | Reporter, Asia Pacific

February 26, 2021 | 3 min read

Facebook has signed a content deal with Australian publishers that will see their content shared on its platform.

The deals were signed with Australian independent news organizations Private Media, Schwartz Media and Solstice Media.

"We have collaborated with Facebook in the past and we look forward to the ways in which this deal will help us to continue producing Australia's leading independent journalism. It's never been more important than it is now to have a plurality of voices in the Australian press,” said Rebecca Costello, the chief executive of Schwartz Media.

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Facebook’s deal is similar to Google’s deal with over 40 News Corp properties

Will Hayward, the chief executive of Private Media added: “We are excited to grow our existing partnership with Facebook; this new round of support will help fund independent journalism in Australia, as well as bring our reporting to new and diverse audiences on Facebook.”

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Why is this important?

  • The Google-News Corp deal is similar to Google’s multi-million dollar deals with smaller Australian publishers including Seven West, Nine Entertainment and Junkee Media.
  • Both parties will also develop a subscription platform, cultivate audio and video journalism and share ad revenue.
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