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Gucci and gamers: reaching today's most lucrative audience

Why are Ford, Gucci and other brands investing in gaming content?

On this episode, we're joined by Waste's head of strategy Christian Perrins to discuss the opportunities for marketers around gaming.

From Ford's partnership with Rocket League to high-end fashion brands debuting lines in Animal Crossing, there are growing opportunities for brands to reach this growing and lucrative audience.

Further discussion of the latest gaming trends and advertising opportunities can be found in our special Facebook Gaming episode here. You can find The Drum Network Podcast on iTunes, Google, Spotify and your favourite podcast app.