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Technology Future of Media Facebook

Facebook-Australia standoff ends as both parties agree truce


By Shawn Lim | Reporter, Asia Pacific

February 23, 2021 | 3 min read

Facebook is to end its blockade of Australian news articles on its news feed after coming to an understanding with the Australia government over their spat on paying news outlets for content.

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Australia’s health department has confirmed it will no longer advertise on Facebook

“Going forward, the government has clarified we will retain the ability to decide if news appears on Facebook so that we won’t automatically be subject to a forced negotiation,“ said Campbell Brown, Facebook’s vice president for global news partnerships in a statement.

“It’s always been our intention to support journalism in Australia and around the world.“

What happened?

What have they agreed?

  • Australian treasurer Josh Frydenberg and communications minister Paul Fletcher announced a deal on Tuesday (23 February) on its media bargaining code

  • The Australian government has said it may not apply the code to Facebook, if it can prove it has cut enough deals similar to its News Corp agreement, with other publishers.

  • The government also agreed to give digital platforms a month's notice prior to deciding whether to apply the code.

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