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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Happy little droplets: Mtn Dew resurrects Bob Ross in ‘lost episode’

You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we’re looking at Mtn Dew’s Bob Ross inspired ad spot.

The happy painter Bob Ross was brought on to this earth to soothe. For over a decade, up until his death in 1995, Ross brought painting to the masses with his step-by-step guide to creating landscapes, captivating the world with gentle musings such as ”we don’t make mistakes – we just have happy accidents” and ”there’s nothing wrong with having a tree as a friend”.

While his videos have circulated continually since 1995, no one has attempted to virtually bring back Ross – until now.

Working alongside the Bob Ross Foundation, Mtn Dew brought back the spirit of the icon through CGI. In the spots, Ross is seen painting one of his renowned landscapes, only there is a bottle of Mtn Dew on which he paints his famous ’happy little droplets ’.

”Sometimes in life, you get a little thirsty,” says Ross’s recognizable voice, before grabbing the bottle from the canvas and drinking it. ”Shoot that’s good,” he tells the camera.

From this point, Mtn Dew has devised a larger campaign, including a ’lost episode’ painting tutorial, an exclusive paint kit giveaway led by influencers and a virtual charity auction.

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