By Imogen Watson, Senior reporter

February 13, 2021 | 2 min read

You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we're looking at KFC's collab with Walkers Max.

The collab you didn't realise you needed, KFC has teamed up with Walkers Max, to offer up some finger-lickin' crisps. To ensure the new flavour doesn't go unnoticed, PepsiCo's in-house media and creative agency team have captured what happens when these two brands come together.

“There are some things in life that, once you've seen them, just make perfect,“ muses Matt Watson, creative direction at PepsiCo. “KFC flavoured crisps - a no brainer, right?“

He explains that the team quickly noticed a distinct resemblance between its brand ambassador, Gary Lineker, and KFC's Colonel Sanders himself.

“The new creative sets out to bring this almighty coincidence to the nation with one continuous take, capturing a moment in time where these two great brands come together in real life,“ he continues.

The partnership comes after years of fans requesting the pair team-up. This isn't the first time Walkers has collaborated with restaurant giants. Last year it worked with Nando's, PizzaExpress, Yo! Sushi, Gourmet Burger Kitchen and Las Iguanas to create a limited-edition line of five flavours.

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