Fiverr, the online marketplace for freelancer services has snapped up Working Not Working, a talent platform which sources freelance creatives for the likes of Google, Netflix, Spotify, Droga5, and Wieden+Kennedy.
Why has Fiverr snapped up Working Not Working?
Fiverr’s expansion drive is predicated on a desire to ’expand its solutions to meet the needs of today’s big brands and agencies’.
This goal brought Working Not Working, founded in 2011 by Justin Gignac and Adam Tompkins, onto Fiverr’s radar as a readymade solution for matchmaking freelance creatives with brands and agencies.
With over a decade’s experience in the advertising industry, Gignac and Tompkins harnessed the difficulties and uncertainties associated with obtaining work through their careers to make the experience as painless as possible for others.
Following the Fiverr tie-up Working Not Working will continue to operate as a standalone entity under the leadership of Gignac and Tompkins.
Fiverr chief executive Micha Kaufman said: “We are excited to have Working Not Working join us to help our efforts in building new products that appeal to the advertising and marketing communities. This acquisition expands our penetration into high-quality creatives and freelancers and gives them the opportunity to tap into our technology and know-how to help them bring global demand to their community.”
Working Not Working has been on a breakneck growth trajectory of its own having acquired London-based Backscratchers in 2018 as part of a push to expand its British presence.
The acquisition arrives hot on the heels of a topical Super Bowl spot from FIverr, announcing its ambition to become the lynchpin of the gig economy.