The World Business Council for Sustainable Development (WBCSD), the CEO-led organization that connects over 200 of the world’s leading businesses to address global sustainability issues, has selected 2Heads as its retained brand experience partner.
The Geneva-based business organization enables leading member companies, with combined revenue of $8.5tn and 19 million employees, to work together to accelerate the transition to a sustainable world by making more sustainable businesses more successful The new relationship will see 2Heads support WBCSD in evolving its live event program into a sustainable-first virtual and hybrid model across 2021.
The refreshed program will connect some of the world’s most powerful corporate leaders in an effort to collectively define and operationalize new ways in which business can address a wide range of sustainability challenges. Ultimately the program will become a vital lever in WBCSD’s vision create a world in which more than nine-plus billion people can live well and within the boundaries of the planet by 2050.
2Heads will be developing a refreshed event communications and content strategy and delivering a bespoke virtual experience platform built upon its EventHive VX framework. The VX platform will create a unique experiential environment for WBCSD members to connect, collaborate and inspire collective change over the course of a series of powerful events throughout the year.
“We are very excited to open this new chapter with 2Heads as we work together to turbocharge our event agenda. Events are a vital component of how WBCSD brings its broad network and community together to act on sustainability challenges. With our transition to a virtual and hybrid model, we wanted a world-class agency on the journey with us. We will be relying on the team for their creativity and production know-how and we can’t wait to start connecting with our members through our new and engaging program,” said Irge Aujouannet, director of global events, WBCSD.
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Founded in 1983 by Chairman Pepe Parra, we have over 37 years’ experience in helping brands win in good … and in challenging times. Over this time, we have expanded to four key markets in the UK, Los Angeles, Cannes and Hong Kong. Creating over 200 brand experiences in the physical and digital space each year across 25 countries worldwide, we prove you don’t have to be a huge agency to be a market leader, what you need is a cracking team. That’s why we are trusted by over fifty global brands to deliver their international and online events and why most of our client relationships are over a decade old. We believe in creating emotional connections. Not just the relationship between consumer and brand that develops during the event but the lasting bond a consumer forges as they discover the unexpected through immersive experiential storytelling. We have had an in-house digital team for over twenty years with our first virtual event launched in 2000. Now we use game engines, real time rendering and platform ideation to create meaningful experiences and are looking forward to being the agency for the hybrid era. Over 10 years ago, 2Heads Global Design saw the benefit of a digital solution designed by event professionals for event professionals. EventHive was born in 2011, an intuitive, customisable hybrid platform designed to be a pioneering solution in an ever-evolving event market. Every component of EventHive has been developed to resolve event specific challenges with a specific software innovation, making EventHive one of the most nimble, efficient, yet bespoke event products on the market. Whether to support live, physical or hybrid experiences, EventHive is the digital solution world-leading brands use to manage their online and live events worldwide: EventHive VX - A Virtual Experience tool for creating and hosting events that are as meaningful online as they are live, VX is your all in one platform for building a compelling event online. EventHive Sync - Make meetings simple with Sync, your tool for scheduling and managing meaningful collaborations online, live or hybrid. EventHive Organizer – Manage every attribute of you event, online and in real time. Host. Control. Curate. You could say Innovation is in our DNA. We are dedicated to designing tomorrow’s events industry.Find out more