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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

2Heads appointed brand experience partner by sustainability champions WBCSD

2Heads appointed brand experience partner by sustainability champions WBCSD

The World Business Council for Sustainable Development (WBCSD), the CEO-led organization that connects over 200 of the world’s leading businesses to address global sustainability issues, has selected 2Heads as its retained brand experience partner.

The Geneva-based business organization enables leading member companies, with combined revenue of $8.5tn and 19 million employees, to work together to accelerate the transition to a sustainable world by making more sustainable businesses more successful The new relationship will see 2Heads support WBCSD in evolving its live event program into a sustainable-first virtual and hybrid model across 2021.

The refreshed program will connect some of the world’s most powerful corporate leaders in an effort to collectively define and operationalize new ways in which business can address a wide range of sustainability challenges. Ultimately the program will become a vital lever in WBCSD’s vision create a world in which more than nine-plus billion people can live well and within the boundaries of the planet by 2050.

2Heads will be developing a refreshed event communications and content strategy and delivering a bespoke virtual experience platform built upon its EventHive VX framework. The VX platform will create a unique experiential environment for WBCSD members to connect, collaborate and inspire collective change over the course of a series of powerful events throughout the year.

“We are very excited to open this new chapter with 2Heads as we work together to turbocharge our event agenda. Events are a vital component of how WBCSD brings its broad network and community together to act on sustainability challenges. With our transition to a virtual and hybrid model, we wanted a world-class agency on the journey with us. We will be relying on the team for their creativity and production know-how and we can’t wait to start connecting with our members through our new and engaging program,” said Irge Aujouannet, director of global events, WBCSD.