You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we look at Fiverr’s first Super Bowl ad, which takes place at Four Seasons Total Landscaping – where former US president Donald Trump held a very unusual press conference.
Fiverr, the Israeli marketplace for online services has unleashed a Super Bowl salute to a memorable Trump campaign news conference set against the insalubrious backdrop of an industrial yard on the outskirts of Philadelphia.
A far cry from the glitz and bling of Trump’s normal stomping grounds, the Four Seasons Total Landscaping yard eclipsed the Beltway for a brief moment as the hub of American politics last November, when a bemused US media descended on the down at heel concession speech given by Trump’s lawyer, Rudy Giuliani.
Now the yard, sandwiched between an adult book store and a crematorium, is back in the limelight as the tongue-in-cheek backdrop to a new marketing campaign that trumpets that success is about being ’in the right place at the right time’.
As the roller shutter opens, Fiverr workers are depicted hoisting a makeshift ’press venue!’ sign above the unassuming warehouse, later revealed to be a hi-tech hub of operations hub where jetpack-operating employees can be seen planting a green oasis.
Building on Fiverr’s previous ’It Starts Here’ campaign, the piece celebrates the army of small businesses that constitute the backbone of the economy.
The creative concept and multichannel campaign was produced in partnership with Publicis, with MJZ producing and Tatari as media buyer.