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By John Glenday | Reporter

February 3, 2021 | 3 min read

You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we explore how Comic Relief is already trying to put a smile on people’s faces ahead of Red Nose Day 2021 with some help from Judi Dench and Benedict Cumberbatch.

Comic Relief is marking Red Nose Day 2021 with ’Funny is Power’, a multi-channel campaign designed to harness the universal language of humour to encourage giving and volunteering.

Devised by London creative agency Pablo, the campaign will hit the funny bone of television audiences to bring some much-needed laughter to people’s homes, all while empowering individuals to improve the lives of others.

Once again encouraging spontaneous acts of humour and generosity, the telethon will encourage everyone to crack a smile while bringing friends, families and strangers together in support of good causes.

Centred on a 60-second film directed by Sami Abusamra from Mister Tibbs, the campaign will run across digital, social, OOH, TV and VOD to raise awareness ahead of the main event, BBC One’s Red Nose Day Night of TV on Friday (19 March).

Accompanying the short film will be a custom design identity crafted in-house by Pablo’s lead designer Mark Harrison, which encompasses a mirth-infused custom logo, iconography and other visual assets such as photography by Tom van Schelven.

Jo Cullen, head of marketing and media at Comic Relief, said: “We wanted to inject even more joy into the campaign and Pablo has delivered that.“

Nathalie Gordon, creative director at Pablo, added: “We all have the power to give a funny – to fight back against the injustices of the world with the one weapon we all have, laughter.

“This campaign is all about how we all have the ability to make a real difference by just doing small things, like wearing a Red Nose and laughing at the TV.”

Red Nose Day has become a national institution since its launch 35 years ago, with Dame Judi Dench and Benedict Cumberbatch taking star billing for the 2021 edition.

Advertising Red Nose Day Charity Fundraising

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