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Kees Kruythoff

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Sir Martin Sorrell

founder & executive chairman

Jacuzzi appoints Jaywing as its SEO partner

Jacuzzi signs Jaywing

The world’s leading hot tub manufacturer, Jacuzzi, has appointed data-powered integrated agency, Jaywing, as its SEO partner for its UK operations.

As part of the pioneering global brand’s strategy to begin implementing marketing at a local, rather than international level, Jacuzzi turned to Jaywing to enhance its SEO performance in the UK.

Through technical SEO and digital PR, Jaywing’s team of data science, technology and digital marketing experts will work closely with Jacuzzi to leverage the company’s rich heritage, as well as help to distinguish it in an extremely competitive market.

Jaywing will also work to increase Jacuzzi’s visibility across its target audiences, providing insight into the buying journeys of the various customer segments.

Of the new partnership, Chris Curtis, digital manager for Europe, the Middle East and Africa at Jacuzzi, said: “We’re thrilled to be working with such an experienced agency. In the pitch stage alone, Jaywing delivered more insight than we’d seen over the previous 12 months put together, so we’re excited to see how their data-led approach helps us to grow.

“As pioneers of the industry, our main ambition is to keep providing the same high-quality, life-improving products to our customers that we have for the last 60 years. We’re looking forward to utilising Jaywing's expertise and data to help us reach the right people and continue to deliver our unique experiences.”

Andrew Fryatt, chief executive officer at Jaywing, said: “We are absolutely delighted to be partnering with Jacuzzi. We have the knowledge, experience and tools to help Jacuzzi grow through efficient and effective SEO activity. Having gone through a competitive pitch process, we’re excited to begin working with such an innovative brand, so they can focus on what they do best.”

To find out more about Jaywing’s SEO offering, visit here.