S3 Advertising reveals new brand identity
Indy ad agency S3 Advertising has revealed its new brand identity, which includes the line ’Where the Little Bite Big’.
The Cardiff-headquartered agency coined the line and look to affirm its belief that the seemingly ‘little’ have the power to overachieve – whether that’s the ‘little’ not-quite-the-market-leader (yet) brand, the little fledgeling team member who just needs someone to believe in them, or the relatively ‘little’ independent regional ad agencies working across the advertising industry.
It’s a new look, but the same ambitious spirit and down-to-earth culture for S3 as the agency looks to hold on to the best bits it is known for. The evolved brand philosophy can be found across the agency’s website and materials and in a new agency video.
Managing partner Mike Webb explained: “‘Where the Little Bite Big’ is our way of celebrating those plucky people with ambition to bite big in this world.
“S3 has always leaned on its raucous personality and ‘Be Bold’ proposition. But over the years this bold identity has grown to mean something more; the ability to take bold steps no matter who you are.“
Webb continued: “In a world where all too often only the big are seen, we’re on a mission to help those with untapped potential become the overachievers they deserve to be.”
S3 Advertising is matching its new philosophy with a focused business mission: to do work that truly bites big for clients that hold a desire to take on the big guys in their markets – the clients that may not be the market leader (yet) but believe in the power of advertising to change a business.
Webb stated: “The marketers and business leaders of these brands we’re out to work with might be feeling like they’re not where their skill, passion and tenacity should be getting them. They may be feeling like they’re not getting the full attention of their existing agency, especially if they’re a ‘little fish’ in a large agency pond. That’s where S3 comes in.
“As an independent, regional ad agency made up of 35 talented people outside of the adland bubble, we feel we know a thing or two about biting big. We’re not another out-of-touch-with-reality, pretentiously average agency. We’re genuine folk and are proudly headquartered in Wales – though you’ll never here a ‘baa’ from over here.
“We want to celebrate all those like us that are giving the established names a run for their money – especially in a moment when bricks-and-mortar location matters less than ever.”
The new S3 Advertising brand logo shows a cat and a lion, interlocked and representing how, when it comes down to it, there’s not much separating the little and the big of this world.
It is the culmination of months of collaboration. Everyone in the agency fed into its creation – S3’s specialists were able to put their skills in copywriting, design, animation, CGI, brand strategy and more into their own agency’s work, which makes it a project close to the heart.
Managing partner Rebecca Campbell said: “Working together with the team has been really special. As advertising people, we believe deeply in the power of a good brand to build a business, so it’s so important that we invest in our own.
“Expect to see brand campaigns from us throughout the year, too, as we cement our ‘Where the Little Bite Big’ proposition to businesses looking for their next agency. We’re excited for a future of biting big.”
The new brand identity is another 2021 milestone for the agency, which kicked off the new year with a raft of new business wins from the retail and e-commerce sector – a target industry for the agency.
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