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The Drum

Meet The Drum Awards for Marketing jury 2021

Meet The Drum Awards for Marketing jury 2021

The Drum Awards for Marketing reward brands and marketing teams that truly understand their customer.

Open to teams of any size that can prove their campaigns have had a measurable effect, the awards encompass categories including FMCG, Not for Profit, Brand Development or Extension of the Year, Rising Star of the Year, Diversity and Inclusion Company of the Year and Marketing Agency of the Year.

These awards are truly global, and open to teams and companies from anywhere in Asia Pacific, Europe, the Middle East, Africa or the Americas.

Our jury also sees brands from all over the globe come together to decide who is the best in class including The Walt Disney Company, Accor Northern Europe, Bumble, UNICEF USA, TikTok, Britvic, Diageo, Hearst, Brompton, Duolingo, Aesop, Schlotzskys, General Mills, Google, Activision Blizzard Esports and hangAIR Global.

The deadline for entries is Wednesday 31 March.

Who’s who?

Below are 19 of this year’s jury members, with further names to be added daily:

Jessica Rudi
The Walt Disney Company
Jessica Rudi
digital director
Rudis is an LA-based strategist and digital director at Yellow Shoes, the in-house agency at the Walt Disney Company. She has worked agency side at Anomaly, TBWA\Chiat\Day, and CP+B on brands including Airbnb, Miller Lite, Twitch, PayPal, and UberEats. She spoke at SXSW about social marketing and often writes about emerging trends and platforms.
I’m excited to review all the work this year and to see all the creativity that thrived in a time of unprecedented change. It’s an honor to be part of this judging panel and to be able to learn from this best in class work, and I can’t wait to see entries that made an impact in a year that pushed us to innovate and find solutions like never before.
James Wheatcroft
Accor Northern Europe
James Wheatcroft
vice president of marketing
Wheatcroft is an exec-level leader of brand, marketing and CX functions across Accor’s Northern European region, delivering customer centric strategies, brand innovation and building preference. He is responsible for developing the commercial strategy for the business across Northern Europe. Previously marketing director UKI for Accor’s dynamic eco brand family, Wheatcroft led brand, digital, PR, partnership and CRM strategies for the brand. Prior to joining Accor in 2013, he was a director at an independent marketing agency, leading Accor’s marketing agency side, in addition to directing multiple national and international brands in hospitality, technology, healthcare and financial services.
2020 was a year in which we used the word ‘unprecedented’ like never before, and in some industries saw consumer demand switch-off overnight. I am looking forward to seeing how brands kept their customers engaged and used data and insights to evolve their positioning in express time. What are the standout campaigns/activations that drove true measureable impact?
Naomi Walkland
Bumble
Naomi Walkland
director of EMEA marketing
Walkland leads Bumble’s operations across Europe, overseeing the brand’s strategy and campaigns. Her career has been driven by supporting and empowering women. She is the founder of ‘The Power of Quitting’ a panel series that explores how professional women pivot to embrace change and find purpose. She is currently a board member for OK Mentor, a programme that supports female graduates into creative industries. Previous to Bumble, Walkland worked in public relations and consulted on marketing for global brands like Google, Uber, Ogilvy, Natwest and Pernod Ricard.
I am very excited to be part of the judging panel. One question I always ask myself when building campaigns is “Why would anyone care?”, and this is the framework that I will be using to evaluate entries. The winning entries will be the ones which have a strong consumer insight, creative, and the ability to build the brand. Great marketing should cut through the noise, drive cultural relevance and most importantly, inspire!
Shelley Diamond
UNICEF USA
Shelley Diamond
chief marketing officer
Diamond is the chief marketing officer of UNICEF USA, where she leverages decades of agency and non-profit experience to help fund support for the world’s most vulnerable children. Previously named one of the most powerful women in advertising by Business Insider, Diamonf served as the chief client officer and global executive board member at Young & Rubicam, overseeing client services for 189 offices in 91 countries.
I'm looking forward to being inspired by great story telling, informed by deep audience understanding and delivered in smart and innovative ways. This year marketers faced challenges like no other time in history. I'll be looking for entries that connect to the world we live in today and authentically build differentiation, relevance and trust among their audiences using data-driven insights to drive impact.
Trevor Johnson
TikTok
Trevor Johnson
head of marketing, global business solutions, Europe
Johnson is the head of marketing, global business solutions for TikTok Europe. He moved to TikTok from Facebook and Instagram, which he joined in 2008 as one of Facebook’s first employees outside of the US. He most recently held the role of director of Instagram, EMEA, and prior to this held a number of senior global strategic and partnership roles during his Facebook career. Johnson plays an active role in championing diversity and inclusion within the advertising industry, holding advisory roles in a number of organisations in the D&I sector. He is also the chairman of the board of trustees of the Ideas Foundation, a UK based charity.
We have seen an acceleration of change in marketing over the past 12 months during a genuinely unprecedented time for us all. Taking a moment to recognise excellence and effectiveness in our industry, and to celebrate the brands and marketers that truly understood their customers, is vitally important to do - even at a time of immense change and uncertainty for many. As a judge, I’m looking for campaigns around the world that represent what great marketing is all about, achieving demonstrable outcomes that move an organisation forward.
Matthew Barwell
Britvic
Matthew Barwell
chief marketing officer
Barwell is the chief marketing officer of Britvic Soft Drinks Plc. He joined the brand in 2014 from Diageo, where he was a senior member of the marketing team for more than 15 years. Barwell was marketing and innovation director for Diageo Europe and prior to that marketing and innovation director for Africa. He also worked and lived in Italy for a number of years with the company. Barwell is the new chair for 2020/21 season of the Marketing Group of Great Britain, a former chair of the advertising association’s front foot group and a fellow of the Marketing Society.
Seeing work and the inspiration behind it, I find both energising and inspiring, it helps me to challenge my own standards and the effectiveness of the work we are creating. I am particularly keen this year to see how marketers are being agile and creative in driving for growth through the pandemic and a looming recession.
Sarah Shimmons
Diageo
Sarah Shimmons
global marketing director, Smirnoff
Shimmons is global marketing director, Smirnoff at Diageo- leading projects across comms and innovation, and with global responsibility for Europe and LAC markets. Originally from Northern Ireland, she has worked on a number of global brands (Coca-Cola, Bacardi, Tennent’s Lager) and in start-up companies, in a range of roles across brand, shopper marketing and innovation.
I decided to be a judge because there is so much great marketing talent out there, and the work that’s been produced, across the board in the UK in 2020, has been phenomenal. I’m excited to be involved and be inspired. I am looking forward to seeing entries that have broken through and made a cultural impact in 2020, and those that have been thoughtful of the shifts we have seen this year in consumer behaviour.
Pardeep Bola
Hearst
Pardeep Bolla
marketing manager
Bolla is marketing manager at Hearst UK. Her role sits within the business marketing team, where she is responsible for driving the strategy and delivery of brand building and insight led marketing campaigns to commercial audiences. Bolla also has over 10 years of consumer marketing experience and prior Hearst, a large stint of her career was at Reach plc. Here she led and delivered marketing and commercial campaigns across Reach’s national portfolio, for brands which included the Daily Mirror and OK! magazine. Outside of her day job, she is a Role Model (mentor) and committee member of Media for All, whose aim is to help ethnic minority and under-represented groups thrive in media.
I’m really looking forward to seeing how brand and marketing teams have innovated and adapted their marketing strategies, in response to all of the unprecedented challenges that were thrown at them in the last year. I want to see how creative these teams have managed to be during this time and what measurable results the campaigns have driven for their respective businesses. I am also particularly keen to see which brands have pushed boundaries to drive change, who are the ones that have pioneered myth busting and purpose led conversations, and who are the brands that have considered diversity within their output.
Christina Lindquist
Brompton
Christina Lindquist
global head of marketing
Lindquist has led the marketing and creative teams of Brompton through a period of transformation over the last two years. In response to the COVID-19 pandemic, Brompton made 800 bikes for NHS staff to travel safely to work, crowdfunded through the Wheels for Heroes campaign, which was her proudest moment of 2020. Before joining Brompton, Christina held various marketing roles in sport and healthcare, working on brands such as Lucozade Sport, Wiggle, Nytol and Jungle Formula.
2020 was a year like no other! For most businesses, the plan was thrown out the window which meant we all had to get creative. I’m looking forward to judging the awards and seeing the role that creativity played in a time of crisis – I’m hoping to see bold, brave work that was grounded in insight and had a positive impact on society.
Colin Watkins
Duolingo
Colin Watkins
director of marketing, EMEA
Watkins is UK country manager for Duolingo. His role is to use whatever means available to encourage everyone to enjoy learning a language, and fulfill the brand's mission to develop the best education in the world, and make it universally available. Prior to this, Watkins looked after comms for Snapchat in EMEA and held senior roles at the BBC, Sky, Channel 4 where he worked on campaigns for Black Mirror, Fleabag, A League Of Their Own and Gladiators.
The UK leads the world in creative excellence with much of the best talent living and working here. The Drum Awards showcase the very best of this talent and creative work. Being around this makes me a better marketer, and it also gives me a head start on who the rising stars are that I will want to work with in the future.
Adam Kakembo
Aesop
Adam Kakembo
chief marketing officer
Kakembo has played a defining role in the transformation of global marketing at Aesop since joining the company in January 2019. He responsible for maintaining the unique ways in which Aesop has connected with its customer for over 30 years and reimagining this experience for abrand that now has a presence in over 23 markets worldwide. Through his creative and strategic leadership, Kakembo unites a global team based out of London and Melbourne. Before joining Aesop he was chief marketing officer at Scotch & Soda, prior to which he was at VF Corporation working on Wrangler, as the vice president of design, product and marketing. Previous brands include Levi Strauss & Co., Timberland and Loewe.
In these times of social distancing, with isolation more prevalent than ever before, marketeers have had to evolve at pace in order to connect with the consumer in a meaningful and empathetic way. Crisis fuels creativity, and it has been fascinating to observe how various industries have continued to innovate and move from survive to thrive. I am particularly interested in entries that demonstrate a clear pivot and an evolution in their understanding of their customer.
Seth Freeman
Schlotzskys
Seth Freeman
chief marketing officer
Freeman is an insight-led, possibilities-driven brand executive with an extensive career leading marketing strategy and innovation across the consumer packaged goods, hospitality and restaurant industries. Prior to joining Focus Brands, he led integrated marketing as chief marketing officer for Buffalo Wild Wings. Freeman has also served in marketing leadership roles at Russell Athletic, The Coca-Cola Company and Intercontinental Hotels Group (IHG).
As a perennial ‘student of the game’, I am constantly inspired by the ways in which brands choose to solve their business challenges. 2020 forced all of us to become nimbler and more innovative. Given the number of times I banged my own head while navigating the challenges of 2020, I look forward to seeing the variety of fresh approaches and having an opportunity to select from among the best in the industry.
Leanne Marshall
hangAIR Global
Leanne Marshall
chief marketing officer
Marshall has 20 years experience in marketing, strategy and business transformation that has seen her work across both large enterprises and start/scale ups. These include Yoti, a digital identity platform with over 9m app downloads, EE, Sky and Royal London. One of her proudest achievements is being a founding member of the women in business initiative at EE/BT, and she continues to strive for diversity, inclusivity and women in business.
I’ve been an avid fan of The Drum since starting my career in Edinburgh many moons ago. Over the years they’ve gone all ‘Madonna’ on us, constantly evolving and changing. I love being a judge and watching the entries evolve and innovate year on year. It’s been a very different world we’ve lived in since the start of 2020. I’m keen to see how the entries have tackled this new world creatively and with clear strategic thinking.
Rupen Desai
Dole Packaged Foods
Rupen Desai
global chief marketing officer
Desai co-founded TS/28 to partner and help organisations thrive in the conscience economy; and is also, a board member at Female Founders, a not-for-profit organization dedicated to the pursuit of gender equality in entrepreneurship and leadership. He is a strong advocate of the responsibility, a purpose-driven business and creativity have, towards society, communities, as well as shareholders. Prior to Dole, he was Edelman’s vice-chairman across Asia Pacific, Middle East and Africa. During this time, he also led Edelman’s Women’s leadership network for the region. He began his career with Mullen Lowe, where he spent two decades, leading the Asia-Pacific region for the last six.
Given the unpredictable year we have had - it’s also been a defining year for brands and marketers to decide on what role they play in making the world a bit better, day by day. I am looking forwarding to judging the best thinking around two key areas. AQ, the adaptability quotient for marketing plans, strategies and their impact and outcomes; and, second, #purposefulness on how brands pivoted their plans to be of utilitarian value to the world, the communities and society we serve and even more important, the planet we leave behind for our future generations.
Alicia Grimes-Gibson
Shiseido Group UK & Ireland
Alicia Grimes-Gibson
marketing director Dolce & Gabbana beauty
Grimes-Gibson is marketing director, fragrance for the Shiseido Group UK. Her responsibilities cover Dolce & Gabbana Beauty, Issey Miyake, Narciso Rodriguez and Elie Saab fragrances. She has spent the last 15 years of her career working across different marketing roles in premium beauty, retail, corporate gifting, hotel amenities and spas; including a stint as a freelance beauty writer for her local newspaper.
I am very honoured to join The Drum Award judging panel again. I love marketing and brands, and always relish the opportunity to review the exciting campaigns. Some I instantly recognise and recall their impact at the time. For others, it will be my first chance to review their work, which I find equally exciting. As usual, this year I will be looking for innovation, but more so an ability to adapt, standout and engage during the challenges of COVID-19.
Laura Graham
Emmi UK
Laura Graham
head of marketing, global business solutions, Europe
Graham oversees Emmi's yogurt brand Onken. She has over 15 years of FMCG experience, including time at Tate & Lyle Sugars and GSK. During her time at Emmi UK, Graham has driven double digital growth of the Emmi Caffe Latte brand and led multiple NPD launches across the Onken portfolio. In addition, she spearheaded 2019’s renewed focus on ATL media investment, helping to differentiate Onken from its competitors in the category by engaging consumers on an emotional level via a new brand campaign.
The past year was a strange and uncertain one for all, but as a result we’ve seen some amazing creativity come out of it as brands have really had to push the boundaries to capture and retain the attention of their audience. We’ve had to adapt to an ever-changing world whilst staying true to our brand and business goals and maybe even bringing a smile to peoples’ faces too. I’m really looking forward to witnessing strong evidence of well thought out strategic approaches and interesting insights as to why an idea was implemented to evoke the right emotional responses from the targeted audience and how effective this was for the brand and the overall tangible results.
Dom Dwight
Taylors of Harrogate
Dom Dwight
marketing director
Dwight is a former magazine editor who stumbled into marketing over a decade ago. A journalistic background turned out to be quite useful, and during his time at Taylors of Harrogate, he oversaw the rise of Yorkshire Tea to become Britain’s number one brew and one of its most popular brands.
I’m really grateful for the chance to help spread some positivity in these tumultuous times, by celebrating the best people and ideas from our industry. I’ll be on the look-out for imagination, empathy and disciplined strategy.
Sally Higgin
Harry's
Sally Higgin
director of marketing, Europe
Higgin is responsible for delivering Harry's brand strategy, campaigns, PR, new product innovation, insights and shopper marketing. She is a founding member of the UK team and under her brand leadership has scaled Harry’s to a clear #2 in the mens grooming space. She previously worked as head of marketing at Charlotte Tilbury and started her career on the marketing management trainee scheme at L’Oreal where she learned her craft, working across multiple brands and functions including L’Oreal Paris, Maybelline, Lancome and more.
I'm so excited to take part in The Drum Awards for Marketing. I'm a passionate believer that brand marketing should drive business impact and campaigns which do that successfully should win awards! Clear upfront definition of goals, a grounding in consumer truth, smart transition from concept to execution and measurement frameworks are some of the ingredients of success. I'm looking forward to reviewing some great work and meeting lots of fantastic marketeers along the way.
Byrant Brennen
Peloton
Byrant Brennen
global head of creative
Brennan is Peloton's global head of creative, where he oversees a talented team focused on creating unique and emotionally rich consumer experiences for the Peloton community around the world. He and his team are responsible for all the consumer touchpoints including Peloton's digital and physical spaces, packaging, advertising, and overall brand identity.
Everyone is navigating the virtual world and reacting to the new world around us. What I hope to see are creative campaigns that don’t just react to today, but tap into a new consumer experience that looks to the future and anticipates consumer sentiments. Something fresh that makes you really rethink the standard campaigns.